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16 Cards in this Set
- Front
- Back
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Grids |
common start for developing publication, divides into small units, determines location size of comp elements, add order to page to allow predictable placement |
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Point |
used to measure typographical elements 72 points=1 inch |
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Pica |
12 points |
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Font Styles |
Roman-based on perpendicular relationship, 90 degree angles Italic-slanted to right at 12-15 degrees
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Width |
how many characters fit on a line |
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Weight |
blackness of font |
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Kerning |
tightening of space between letters |
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Tracking |
adjust overall space between letters |
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Leading |
Vertical space between stacked lines of type |
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10/2 |
10 refers to point size, 2 refers to line spacing |
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Dimensional Hierarchy |
set of members in a dimensions positions relative to one another, three dimensional, issues with legibility |
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Bleed |
run artwork off edge of page |
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Cropping |
removing of outer parts of an image |
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Data Cloud |
uses different sizes of type to automatically represent the frequency with which these tags occur |
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Dynamic Hierarchy |
authors stories, game |
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Border |
frontier between inside and outside |
