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22 Cards in this Set
- Front
- Back
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what are some components of a strategy |
values vision mission goals |
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the guiding principles of an organization |
values |
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an outlook into the future where the organization wants to be long term |
vision |
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primary purpose of the organization |
mission |
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commitments to achieve mission and move towards vision |
goals |
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what are the distinctive competencies |
corporate strategy business unit strategy competetive priorities functional strategies processes performance measures |
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exceptional capability that creates preference in the marketplace for a firm's products |
distinctive/core competencies |
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low cost, high quality, flexibility in product and volume, delivery speed, and value added service are examples of what |
competitive priorities |
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what are the marketing mix |
product price place promotion people physical evidence process |
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what type of strategic operation decisions are these location capacity vertical integration process technology |
structural decisions |
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what type of strategic operations decisions are these workforce skills quality management policies and procedures organizational structure |
infrastructural decisions |
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what are the two types of strategic operations decisions |
structural and infrastructural decisions |
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pure services mixed services and quasi manufacturing services are examples of what |
customer contact models |
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major portion of the service takes place in the presence of the customer lawyer |
pure services |
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some elements of the service has close customer contact and other elements are back office operations hotel |
mixed services |
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virtually no customer contact online checking |
quasi manufacturing services |
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how is the balanced scorecard approach implemented |
identify and measure four perspectives customer, internal business, innovation and learning, and financial perspective |
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Blue ocean, michael porter's, and Treacy and Wiersema's are examples of what |
strategic framework |
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strategic framework that involves defining new/unique business paradigm shift |
blue ocean |
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strategic framework that involves organizations focus on lower prices and lower cost, organizations also must focus on specific need such as market segmentation and/or product differentiation |
michael porter's |
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strategic framework that involves 3 customer value propositions operational excellence (price quality deliver) customer intimacy product leadership |
treacy and wiersema's |
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what are the four lanes on the strategy map |
financial perspective customer perspective internal process perspective learning and growth perspective |
