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82 Cards in this Set
- Front
- Back
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Facing Pages
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Option for working with pages that will face eachother.
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Orientation
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Vertical/horizontal position of a page.
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Paper Size
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The standard size of the paper (8.5x11) or (8.5x14)
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Paper Weight
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Paper thickness (20#, 24#, 80#)
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Thumbnail
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A rough layout sketch
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Contrast
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Light/dark difference amount
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CRAP
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Contrast, Repetition, Alignment, Proximity
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Directional Flow
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Positioning element for 'eye flow direction'
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Focal Point
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The center of interest
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Pull Quote
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Text Art
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Repition
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Duplication of elements
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Rule of Thirds
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3x3 grid for placing elements
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White Space/Negative Space
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Non-Printed margin/gutter space
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Alignment
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Placement of text or graphics relative to margins
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Ascender
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Lowercase letter that extends above x-height (b, f, d, h, k, and l)
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Baseline
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The line letters rest on
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Descenders
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Lowercase letters that fall below the baseline (j, g, p, and q)
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Drop Cap
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Design element in which a letter is a much larger font size.
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Font
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Categories and styles of text
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Font Family
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Font groups
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Kerning
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"Fine tuning" spacing by adjusting space between characters
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Leaders
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Characters that proceed text
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Leading
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Vertical distance between baselines
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Pica
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Traditional typographic measurement or 12 points
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Point
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Basic measurement for type size
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Reverse Type
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White/light colored text against darker backgrounds
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Sans Serif
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Typeface with straight edges
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Serif
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Typeface with curved edges
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Spot Color
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Pre-mixed ink hat isn't four process-color inks
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Tracking
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Feature to adjust relative spave betwen characters
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Type Style
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Styles applied to font
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Typeface
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Style applied to font
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X-Height
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The height of all lowercase letters (like x)
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Analogous Colors
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Colors near eachother on the color wheel
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Color Modes:
1-RGB 2-CMYK |
Seperation of color into channels
1-Acronym for red, green, blue (computer monitor) 2-Cyan, magenta, yellow, and black (printed material) |
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Color Wheel
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Visual arrangement of colors in a circle similar to the visible light spectrum
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Complimentary Colors
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Colors across from eachother on the wheel
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Bitmap/Raster
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Dot-by-dot representations of an image
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Crop
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Trimming an image
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Fill
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Elements inside a closed object
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Grouping
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Combining multiple objects
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Layers (Layering)
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Placing objects/text over other objects/text
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Opacity
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The ability to see through one object/layer to layers below it
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Pixel
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What composes pictures
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Resizing
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Changing an image size
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Shadowing
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Offset angle shadow added to text/grapics
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Skew
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Option to distort objects like text blocks, graphics, etc.
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Stroke
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Manipulating the width and color of a line
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Text Wrap
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Controlling how a text flows
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Vector Graphic
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Graphics defined using coordinate points
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Watermark
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An identifying mark on an image
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Copyright
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Legal protection for any created work
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Royalty Free
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Art to be used without a fee
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Aspect Ratio
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Ratio dimensions
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Asymmetrical
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Non-identical elements arranged
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Bleed
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Page extending beyond the trim marks of the page
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Body Copy
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The main portion of copy on the page
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Brochure
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An informational document
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Bullets
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Typographic element for lists
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Business Card
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Professional presentation of business info
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Byline
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Identifies author of article
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COB
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Cut out backgrounds
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Default
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Program setting by nature
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DTP
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Desktop Publishing
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Dummy
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Prototype of a brochure
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Flyer
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One sided, advertising special offer/one time event
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Handle
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a small square that appears around selectied graphics or on the ends of a windowshades for a selected text blocks
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Headlines
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title to an article
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logo
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an image or term representing a company
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masthead
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a newssletter element that contains the newsletters info
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nameplate
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captures readers eyes imediately.
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newsletter
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publication by business to provide updates on the company
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panels
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section of a brochure
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parallels
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folds in a brochure
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pasteboard
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area outside the page in the publication window that can be used for text or graphics
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proportion
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sizing design elements in relation to their relative importance.
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registration marks
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figures placed outsdie the page boundaries on all color spearation overlays
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standoff
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space between image and text
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subheads
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secondary headings
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symmetrical
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porportainate on both sides of a line
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typography
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the art of using fonts to produce professional looking publications
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zero point
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pair of dotted lines at the upper left corner of the document showing where zero is on the ruler
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