Design Vocab

Front 1

Continuity

Back 1

Degree of direction/flow

Front 2

Directed Light

Back 2

Focused light (ex: singer in spotlight)

Front 3

Direction

Back 3

Implied movement

Front 4

Geometric Forms

Back 4

3D form suggested

Front 5

Hue

Back 5

Different shade of a color

Front 6

Line

Back 6

Point of motion

Front 7

Negative Space

Back 7

Surrounding positive shapes

Front 8

Positive Forms

Back 8

Physical substance in 3D design

Front 9

Reflective

Back 9

Light Bouncing

Front 10

Space

Back 10

Area around thing with substance

Front 11

Transparent

Back 11

Surface permits passing of light

Front 12

Value

Back 12

Relative lightness and darkness

Front 13

Balance

Back 13

Visually equal to create equality

Front 14

Composition

Back 14

Different parts making unified whole

Front 15

Contrast

Back 15

Two or more forces in opposition

Front 16

Focal Point

Back 16

Primary point of composition

Front 17

Proportion

Back 17

Relative size of visual to elements

Front 18

Proximity

Back 18

Distance between things

Front 19

Scale

Back 19

A size relationship between two or more objects

Front 20

Symmetrical balance

Back 20

Composition balanced in the center

Front 21

Unity

Back 21

Togetherness

Front 22

Tension

Back 22

Extension of object through stretching or bending

Front 23

Compression

Back 23

Denser, causing visual dynamics, and implied psychological effects

Front 24

Gradation

Back 24

Transitions from color, shape, etc.

Front 25

Closure

Back 25

Mind thinks it's a completed form

Front 26

Emphasis

Back 26

Special attention to certain point

Front 27

Radial Symmetry

Back 27

Form of balance, usually mirrored

Front 28

Repetition

Back 28

Same visual element or effect

Front 29

Rhythm

Back 29

Presentation of multiple units in a pattern

Front 30

Variety

Back 30

Differences that give a design visual interests, from size, etc.