Design Section C

Front 1

Product Life Cycle

Back 1

A business analysis that attempts to identify a set of common stages in the life of commercial products. Example: Hope Ball by Sting and Tim Jahnigen.

Front 2

Design for Sustainability (D4S)

Back 2

A philosophy and practical approach to designing products which comply with the principles of social, economic and ecological sustainability. Example = Ayob’s Light House by Touching the Earth Lightly.

Front 3

New Production Technologies

Back 3

This looks at implementing new innovative production techniques and materials into the designing process. Example = Iris van Herpen’s 3D printed dresses.

Front 4

Biophilic Design

Back 4

Incorporating the natural world into the modern built environment. Example = Cook+Fox Studio Building in New York.

Front 5

Materials Engineering

Back 5

The study of materials on an atomic level, using computers to replicate the characteristics of materials and their components which allows for new materials to be developed.

Example = Adidas Parley by Adidas and Stella McCartney.

Front 6

Modularizing

Back 6

A design approach that subdivides systems into smaller parts known as modules or skids that can be individually created and used in other systems. Example = Shigeru Ban’s Modular Housing for the Nepal Project.

Front 7

Pre-cycling

Back 7

Avoiding buying or designing products that will eventually have to be recycled or dealt with as waste. Example Shinichiro Ogata’s WASARA Range of disposable tableware.

Front 8

Hedonistic Sustainability

Back 8

Looking at a building as an ecosystem which allows for recycling energy, minimizing environmental impact and creating a higher quality of life, proving that design can be both environmentally sustainable and economically profitable. Example = Bjarke Ingels concept for a pedestrian bridge in Sukuru, Sweden which serves as a green pedestrian walkway.

Front 9

Hybridization

Back 9

The combination of two or more different but related products to form one multi-purpose product. Example = The IPhone 7 by Apple.

Front 10

Mutualism

Back 10

An interaction of two separate parts which is mutually beneficial. Example = The Rucksack House by Stefan Eberstad, which straps an addition to the side of the building to expand the living area.

Front 11

Vernacular

Back 11

Architecture based on local traditions, materials and needs.

Example = Mapungubwe Interpretation Centre by Peter Rich.

Front 12

Homage

Back 12

Publicly showing or expressing honor or respect for a person or group by using elements of their style. Example = Sun City Drinks Cabinet by Dokter and Misses.

Front 13

Placemaking

Back 13

Uses local community’s assets, inspiration and potential to plan, design and manage public places. Example = The Lourve Abu Dhabi by Jean Nouvel.

Front 14

Zeitgeist

Back 14

The dominant school of thought at any given moment. It looks at economic, social, environmental and political influences of design during that period. Example = Puma Social Club by Gloo (Ogilvy and Mather)

Front 15

Experience Economy

Back 15

Draws in people who have become immune to messages and are only reached through experiences. Example = Singleton Glen Ord Single Malt Scotch Whiskey Virtual Reality Experience.

Front 16

Design Fiction

Back 16

Uses various design mediums to envision possible future scenarios for society and raises questions and/or explains these scenarios. Example = Song of the Machine by Superflux Studios which envisions bringing sight to the blind through the use of optoelectronics.

Front 17

Archetypes

Back 17

A typical example of a certain thing or person. Example = Everyday Hereos by Coca Cola.

Front 18

Archetypes

Back 18

A typical example of a certain thing or person. Example = Everyday Hereos by Coca Cola.

Front 19

Revivalism

Back 19

The rescuing of images, traditions and ideas from the past and giving them meanings in the present. Example Blue Ming = Marcel Wanders.

Front 20

Archetypes

Back 20

A typical example of a certain thing or person. Example = Everyday Hereos by Coca Cola.

Front 21

Revivalism

Back 21

The rescuing of images, traditions and ideas from the past and giving them meanings in the present. Example Blue Ming = Marcel Wanders.

Front 22

Cultural Resonance

Back 22

Design that prompts people to talk about something meaningful they have been observing in their culture. Example: Die Laaste Braai by Dokter and Misses.