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60 Cards in this Set
- Front
- Back
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Dwiggins
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combined collage with ornament
did 18 typefaces apprentice of J. Tschichold, worked for A. Knopf |
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Evans
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photographer during Depression
juxtaposed fantasy and reality in America |
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Erte
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Harper's Baazar covers
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Will Burtin
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worked for UpJohn pharmacuticals
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Eggburt
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worked for CCA
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Lester Beall
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self-taught
used J. Tschichold's type |
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Ben Shahn
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WPA
social realist pointed out injustice |
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isotype
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symbol in place of a word
invented by Otto Newrath |
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Ludwig VanDerRohe
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"less is more"
"God is in details" |
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Tscihold
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deliver message in the shortest and clearest way possible
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Stanley Morrison
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Times Roman typeface
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Paul Renner
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designed Futura
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Rudolph Koch
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designed Kabel
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Otto Newrath
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invented isotypes, pictograms
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Walter Herdeg
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designed Graphis magazine
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Dr. Agha
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desiged for Vogue, Vanity Fair, Home/Garden
introduced BLEED |
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Brodovitch
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Harpar's art directed after Dr. Agha
used contrast, scale, b/w and color loved whitespace had musical flow in text and pictures |
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Joseph Binder
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cubism - to styled realism
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Bayer
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combined illustration
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Bauhaus
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sought to unify art and craftmanship
school started by Walter Gropius in 1919 art, design and architecture began with emphasis on arts and crafts 1923- evolved into De Stijl geometric approach |
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Lazlo Maholy-Nagy
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spokesman for Bauhaus
says idea is more important than execution |
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typo-photo
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type integrated in photo
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Bayer
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former student at Bauhaus
taught type and invented universal sans-serif type |
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Tschihold
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influenced by Bauhaus
advocate of new typography arrested by Nazis said work on humanist position, look at past (180) |
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Eric Gill
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invented Gill Sans
from British railroads type designer and illustrator/stone carver |
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Piet Zwart
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looked at graphic design as an architect
used dingbats combined playfulness of dada with De Stijl |
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H/N Werkman
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used type as objects
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Sandberg
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experimented heavily with type
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Matter
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design large typeface for Swiss tourist posters
dynamic scale changes Paula Scher - swatch |
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Swiss Design
International Typo Style |
mathmatically constructed grid
flush left, ragged right clarity and order |
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Ernst Keller
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design problem should emerge from content
leader of mvmt |
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Theo Ballmer
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used the grid
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Max Bill
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formulated art concrete - calling for a universal art of clarity basied on contralled arithmetical
construction |
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semantics
syntactics pragmatics |
study of signs and symbols
how they are connected into a whole how they relate to users |
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Huber
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bright, pure hues
layered shapes, type, almost chaotic |
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Stankowski
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photography
photomontage darkroom manipulation of images worked to create physical forces in symbols worked for Berlin |
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Adrian Frutiger
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created Univers
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Hoffman/Miedinger
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Helvetica
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Herman Zapf
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50 typefaces by age 21
Palentino, Optima |
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Basel/Zurich
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important cities in design
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Armin Hofmann
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created "Grapic Design manual"
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Vivarelli
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spread awarness of elderly problems
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Muller Brockman
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the era's most influential graphic designer
design withiout designer's personal feelings or propaganda |
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Odematt
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took Swiss design to business world
almost all work is pure type |
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DeHarak
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brought Swiss design to America
book jackets |
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Paul Rand
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more than anyone, intiated America's response to modern design
collaboration with Burnbach, huge for advertising wrote "Thoughts On Design" used universal signs and symbols as tools for translating new ideas |
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Lustig
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Look Magazine,
used symbols |
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Bradbury Thompson
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one of the most influential graphic designers in post-war America
used color, enlarged objects |
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Saul Bass
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influenced by Rand
reduced things to single dominant image worked on film credits, posters |
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Tscherny
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reduced complex content to an elemental graphic symbol
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Brownjohn, Chermayeff and Geismar
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first design firm title
major player in corporate identities |
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Eisnenman
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worked with Yale program to benefit graphic design
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Leo Lionni
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art director at Fortune
gave magazine a unique identity contributed to war effort CCA |
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Storch
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quit Dell publishing for more interesting job
Better Living/McCalls after Brodovitch recommends really helped McCalls with beautiful editorial design |
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Henry Wolf
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worked with Esquire, Show
"instant wine" cover |
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Stermer
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Ramparts Magazine
influenced cover design indited for cover of burning draft cards |
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Bernbach
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legendary
turned ad industry around VW |
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Lubalin
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famous NY,NY, mother&child logos
more than ever, explored photo-typography Eros magazine variety of typefaces, designs created Avant Guarde |
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ITC
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started to combat stolen typefaces
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George Lois
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brought Esquire back from almost dying
enfant terrible of American mass communications no harmony on cover skilled in persuading people |
