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60 Cards in this Set

  • Front
  • Back
Dwiggins
combined collage with ornament
did 18 typefaces
apprentice of J. Tschichold, worked for A. Knopf
Evans
photographer during Depression
juxtaposed fantasy and reality in America
Erte
Harper's Baazar covers
Will Burtin
worked for UpJohn pharmacuticals
Eggburt
worked for CCA
Lester Beall
self-taught
used J. Tschichold's type
Ben Shahn
WPA
social realist
pointed out injustice
isotype
symbol in place of a word
invented by Otto Newrath
Ludwig VanDerRohe
"less is more"
"God is in details"
Tscihold
deliver message in the shortest and clearest way possible
Stanley Morrison
Times Roman typeface
Paul Renner
designed Futura
Rudolph Koch
designed Kabel
Otto Newrath
invented isotypes, pictograms
Walter Herdeg
designed Graphis magazine
Dr. Agha
desiged for Vogue, Vanity Fair, Home/Garden
introduced BLEED
Brodovitch
Harpar's art directed after Dr. Agha
used contrast, scale, b/w and color
loved whitespace
had musical flow in text and pictures
Joseph Binder
cubism - to styled realism
Bayer
combined illustration
Bauhaus
sought to unify art and craftmanship
school started by Walter Gropius in 1919
art, design and architecture
began with emphasis on arts and crafts
1923- evolved into De Stijl geometric approach
Lazlo Maholy-Nagy
spokesman for Bauhaus
says idea is more important than execution
typo-photo
type integrated in photo
Bayer
former student at Bauhaus
taught type and invented universal sans-serif type
Tschihold
influenced by Bauhaus
advocate of new typography
arrested by Nazis
said work on humanist position, look at past (180)
Eric Gill
invented Gill Sans
from British railroads
type designer and illustrator/stone carver
Piet Zwart
looked at graphic design as an architect
used dingbats
combined playfulness of dada with De Stijl
H/N Werkman
used type as objects
Sandberg
experimented heavily with type
Matter
design large typeface for Swiss tourist posters
dynamic scale changes
Paula Scher - swatch
Swiss Design
International Typo Style
mathmatically constructed grid
flush left, ragged right
clarity and order
Ernst Keller
design problem should emerge from content
leader of mvmt
Theo Ballmer
used the grid
Max Bill
formulated art concrete - calling for a universal art of clarity basied on contralled arithmetical

construction
semantics
syntactics
pragmatics
study of signs and symbols

how they are connected into a whole

how they relate to users
Huber
bright, pure hues
layered shapes, type, almost chaotic
Stankowski
photography
photomontage
darkroom manipulation of images
worked to create physical forces in symbols
worked for Berlin
Adrian Frutiger
created Univers
Hoffman/Miedinger
Helvetica
Herman Zapf
50 typefaces by age 21
Palentino, Optima
Basel/Zurich
important cities in design
Armin Hofmann
created "Grapic Design manual"
Vivarelli
spread awarness of elderly problems
Muller Brockman
the era's most influential graphic designer
design withiout designer's personal feelings or propaganda
Odematt
took Swiss design to business world
almost all work is pure type
DeHarak
brought Swiss design to America
book jackets
Paul Rand
more than anyone, intiated America's response to modern design
collaboration with Burnbach, huge for advertising
wrote "Thoughts On Design"
used universal signs and symbols as tools for translating new ideas
Lustig
Look Magazine,
used symbols
Bradbury Thompson
one of the most influential graphic designers in post-war America
used color, enlarged objects
Saul Bass
influenced by Rand
reduced things to single dominant image
worked on film credits, posters
Tscherny
reduced complex content to an elemental graphic symbol
Brownjohn, Chermayeff and Geismar
first design firm title
major player in corporate identities
Eisnenman
worked with Yale program to benefit graphic design
Leo Lionni
art director at Fortune
gave magazine a unique identity
contributed to war effort
CCA
Storch
quit Dell publishing for more interesting job
Better Living/McCalls after Brodovitch recommends
really helped McCalls with beautiful editorial design
Henry Wolf
worked with Esquire, Show
"instant wine" cover
Stermer
Ramparts Magazine
influenced cover design
indited for cover of burning draft cards
Bernbach
legendary
turned ad industry around
VW
Lubalin
famous NY,NY, mother&child logos
more than ever, explored photo-typography
Eros magazine
variety of typefaces, designs
created Avant Guarde
ITC
started to combat stolen typefaces
George Lois
brought Esquire back from almost dying
enfant terrible of American mass communications
no harmony on cover
skilled in persuading people