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48 Cards in this Set

  • Front
  • Back
The forces of supply and demand establish the _____ that best serves both producers and consumers
price
_____ is the desire to have a good or service and the ability to pay for it

Demand

_____ is one of the major factors that influences demand

Price

The ________ states that when the price of a good or service falls, consumers will buy more of it
The law of demand
______ and ______ have an inverse relationship
Quantity demanded and price
A __________ is a table that shows how much of a good or service an individual consumer is willing and able to purchase at each price in the market
demand schedule
A _________ shows how much of a good or service all consumers are willing and able to buy at each price in a market
market demand schedule
The ___-hand column of the market demand schedule lists various prices of a good/service. The ___-hand column shows the quantity demanded of the good/service at each price.
left, right
A ________ is a graph that shows how much of a good or service an individual will buy at each price. It would slope downward from the upper left to lower right

demand curve

A __________ shows the data found in the market demand schedule

market demand curve

A _____ shows the sum of the information on the individual demand curves of all consumers in a market

market demand curve

On a market demand curve, the ____ axis displays prices and the ____ axis displays quantities demanded

vertical, horizontal

________________ states that the marginal benefit of using each additional unit of a product during a given period will decline
The law of diminishing marginal utility
_______ is the satisfaction gained from the use of a good or service

utility

Economists have identified two patterns of behavior as causes: the _____ and the ______

income effect and substitution affect

The _____ is the term used for a change in the amount of a product that a consumer will buy because purchasing power of his or her income changes

income effect

The ______ is the pattern of behavior that occurs when consumers react to a change in the price of a good or service by buying a substitute product

substitution affect

A change in the amount of a product that consumers will buy because of a change in price is called a change in the ______

quantity demanded

Each change in quantity demanded is shown by a new point on the _______

demand curve

Price does not cause a ____ in the demand curve. Price causes a ________ the demand curve

shift, movement along

Change in demand is also called a ______ because it actually shifts the position of the demand curve

shift in demand

Six factors can cause a change in demand:
Income, market size, consumer tastes, consumer expectations, substitute goods, and complementary goods.
Changes in ______ also affect market demand curves

income

When the incomes of most _____ in a market rise or fall, the total _____ in that market also usually rises or falls

consumers, demand

_____ are goods that consumers demand more of when their incomes rise

normal goods

_____ are goods that consumers demand less of when their income rise (used books and generic food products)

inferior goods

_____ has a strong influence on consumer tastes

Advertising

Your _____ for the future can affect your ____ habits today
expectation, buying
Goods and services that can be used in place of other goods and services to satisfy consumer wants are called _______

substitutes

Demand for the substitute will _____ while demand for the original item ______

increase, decrease

_____ can be used in place of each other

substitutes

When the use of one product increases the use of another product, the two products are called _______

complements

In contrast to substitutes, _____ are goods or services that work in tandem with each other

complements

Economists use the term ______ to describe how responsive consumers are to price changes in the marketplace

elasticity of demand

Demand is _____ when a change in price, either up or down, leads to a relatively larger change in the quantity demanded

elastic

Demand is _____ when a change in price leads to a relatively smaller change in the quantity demanded

inelastic

Elastic goods and services are often said to be ______

price sensitive

In the case of ________, changes in price have little impact on the quantity demanded

inelastic demand

Goods that have a larger number of substitutes fall into the ______ category

elastic

The _____ demand curve has a steeper slope than the _____ demand curve does

inelastic, elastic

Demand is said to be _____ when the percentage change in price and quantity demanded are the same

unit elastic

No good or service is ever really ______

unit elastic

Three things determine elasticity:
Substitute goods or services, Proportion of income, Necessities vs Luxuries
If there are no substitutes for a good or services, demand for it tends to be ______

inelastic

The _____ of your ____ that you spend on a good or service is another factor that affects elasticity

percentage, income

Demand for products that cost little of your income tends to be ______

inelastic

A ______ is something you must have, such as food or water. The change in quantity demanded is smaller than the change in price, so demand is _____

necessity, inelastic

A ______ is something that you desire but that is not essential to your life, such as a plasma television. Demand for this tends to be _____

luxury, elastic