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12 Cards in this Set
- Front
- Back
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Target market |
a specific group within a market |
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Marketing strategy |
a marketing mix |
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Market |
a customer or potential customer |
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Market segmentation |
smaller more specific groups |
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Marketing program |
blends all into one big plan |
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Marketing concept |
Larger markets made up of buyers with common needs |
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Market segment |
a philosophy or way of doing business off of needs and wants |
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Marketing mix |
The control variables |
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Mass marketing |
A single marketing plan to reach all consumers |
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Marketing plan |
time element period |
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Competitive advantage |
A firm |
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Breakthrough opportunities |
Hard to copy marketing |
