Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
16 Cards in this Set
- Front
- Back
It is best for a business to use an exclusive distribution pattern when they ...
|
Need to maintain tight control over a product. Exclusive distribution is used for specialty items (planes)
|
|
Selective Distribution
|
Selling a product through a limited number of wholesalers and retailers in a geographic location, Intensive distribution is the opposite.
|
|
The primary advantage to using electronic data interchange (EDI) systems in the channel management function is because...
|
They streamline communication between buyers and sellers.
|
|
Slotting allowances are ethical issues that businesses must consider because these types of fees can ...
|
Discourage innovation
|
|
Slotting allowance
|
A cash premium that manufacturers pay to businesses to cover the costs involved in carrying a new product.
|
|
What is an example of a situation in which horizontal conflict may occur among channel members?
|
Scrambled Merchandising.. When intermediaries add products to their line that were originally sold by other businesses to create a more competitive environment. (Horizontal conflict occurs between members at the same level)
|
|
An important aspect of fulfilling a company's brand promise is to...
|
use touch points to create a positive customer experience.
|
|
A primary reason that businesses expand into foreign countries is to ...
|
Increase revenue. This gives businesses the opportunity to sell in different markets that they would not be in domestically.
|
|
What is an example of a legal factor that may affect the business environment?
|
Wage regulations. There are many laws that surround wages and if it is too high, the business may have a harder time paying employees.
|
|
Regulatory agency
|
An organization that monitors business activity and ensures that they follow the law
|
|
Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make business decisions. His job involves _________ scope and _________ depth.
|
High, high. High scope is the number of tasks involved in a job and high depth refers to the amount of control and decision making someone holds.
|
|
Consumers may be prompted to increase their spending when...
|
the government implements expansionary and monetary policies.
|
|
Government monetary policies
|
Involve making decisions about the amount of money that is in circulation and interest rates.
|
|
The first thing you should do when persuading someone to take a certain case is ..
|
understand your audience
|
|
When preparing for an upcoming negotiation you must..
|
Analyze the other persons position first
|
|
A critical aspect of financial planning is ...
|
Saving money for unexpected situations. Leaves a low possibility for debt.
|