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11 Cards in this Set
- Front
- Back
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Overview: 1973-74, It contains 102 trails, over 464 acres, and 9 lifts. run at a pace of 14,000 people per hour. Mount Washington hotel near the base of Mount Washington and Bretton Woods
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Overview: The resort has two golf courses, one is 18 holes, and the other is 9 holes. as well as other summer attractions including pools, and a zipline
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• Homepage: should be attractive and inviting to the audience
• Site organization. The Website should be neat and orderly • Search and search results • Performance: The pages should move promptly |
• Navigation: the navigation of the website should be simple and easy to use.
• Links and Labels: The links should have clear titles, and be easily accessible • Readability: The font should not be too small or too large. and easy to read and comprehend • Content: the information should be highly detailed and useful to the reader. |
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Did well:
• Homepage: The homepage loads quickly • Organization: The organization of the website is fairly good logical. • Readability: The font that is used in the website is standard and easy to read |
Did well:
• Navigation: The navigation of the website is okay easy to move around the site • Links: The links of the website are clearly labeled and they all work. • Performance: One of the best parts of the website is that all pages load very quickly. |
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What the website did poorly:
• Navigation: If looking for smaller or less important things about Bretton woods it is difficult to find. Links and Labels: tabs do not work properly, displayed horizontally, technical issues with the website • Content: The content that is in the website is very bland. All the information that is given is short and to the point. |
What the website did poorly:
• Homepage: Bretton Woods’s home page is very boring. • Search and search results: The website does not have any type of search engine. |
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Swot Analysis:
• The attractiveness of the page. • The ease of navigation on the page • The attractiveness of the pictures on the page • The navigation of the scroll down menus after this we will begin a secondary research in which we determine how the other websites in the industry maximize customer utility |
Swot Analysis:
• The search engine • The font readability • The website speed • The depth of the content conduct more primary research with an interview with the Bretton Woods management team. |
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We made this survey on Monday October 15th. We based our questions on the 8 things a good website should have.
The age of the people taking our survey was between 16 and 18 years old. |
To conduct the study we printed out multiple copies two days later and passed them out on Wednesday October 17th
The survey took approximately 5 minutes. |
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Strengths:
Of the things that the site did well, the best was the speed of the page. The other part of the site that everyone agreed was well done was the readability and the font. |
Weaknesses:
When we looked at some competitors websites we found that they were more easily accessible ways that Attitash Mountain and Loon Mountain presented it made it much easier to find information and comprehend it boring pictures search menu or search bar does not include a mission statement horizontal categories from the tabs |
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Opportunities:
search bar scroll down menu attractive pictures links on the pictures two separate website |
Threats:
main threat to the website is the quality of the competitors’ web pages Loon, Attitash and Sunapee |
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Plan:
Hire consultant Attractive pictures Vertical tabs |
Plan:
Search bar Mission statement |
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Timeline:
January 2013- Meet with consulting firm February 2013- begin implementation of plan March 2013- meet with advertisers April 2013- Finalize contracts, unveil summer site October 2013- Unveil winter website. |
Costs:
Website Revisions $35,000 To hire a full scale consultant to redesign the website, making the navigation easier. Technical Support $60,000 We want to hire a computer programmer to workout the problems in the website and to keep up and stay ahead of the competitors’ websites. Hosting Fees $2,000 To host the server for the website. This will be taken care of by the programmer. |
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Revenue:
$30,000 a year with just advertising |
Revenue:
Increase customer base and bring in at least $62,000 a year |
