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15 Cards in this Set
- Front
- Back
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Four aspect of managing a retail organization
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Renewal of the service offering
Localising point of service Leveraging the service contract Using information power strategically |
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Retail theories
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cyclical theories
environmental theories conflict theory combined theory |
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Standardization strategies
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mass standardization
focused standardization customisation mass customisation |
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Methods of expansion
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Organic growth
acquisition and merger strategic alliances |
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themes of retail internationalization
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motives for internationalisation
directions of growth methods of market entry degree of adaptation to new markets |
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cyclical theories
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wheel of retailing
retail life-cycle retail accordion |
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wheel of retailing
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Phase 1 entry
Phase 2. trading-up Phase 3. vulnerability |
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retail life-cycle
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innovation
growth maturity decline |
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retail accordion
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specialization
diversification |
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environmental theories
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evolution
institutionalisation |
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conflict theory
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shock
defensive retreat acknowledgement adaptation |
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combined theory
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price
product range geographic expansion management style |
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expansion strategies
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existing proposition
new product / service new segment geographic development new channel new format |
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causes of shrinkage
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customers
employees vendors administration |
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loss deterrent
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human
mechanical electronic |
