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4 Cards in this Set
- Front
- Back
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China Girl (1983)
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Sexual imagery assured it's position on MTV.
Anchored Bowie as a subversive icon, going against the normal conventions of the industry. Also showed Bowie to be a pioneer, as MTV was in it's infancy at the time. -Helps appeal to audiences who shared a similar subversive ideology. |
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Bowie Net (1998)
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BowieNet reinforced Bowie as a pioneering figure, as he was the earliest example of a musician using the internet to influence audiences.
BowieNet allowed for live chats, allowing a direct conversation between a collection of fans and a musician. -Helped inspire brand loyalty, which would lead to an ever developing fanbase |
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Where are we now (2013)
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Released first single without any information leaked online and without any rumours.
Helps create a sense of enigma -Leaves audiences expectant of his next action, which further increases fan devotion |
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Valentine's Day (2013)
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Released music video on YouTube and Facebook
Reinforced his image as being current with the meida, through his use of social media. Helps appeal to a younger audience who may not be familiar with him. -Also appeals to older audiences who know him though his cycles of reinvention. |
