David

Front 1

"Contact-to-order ratio"

The contact-to-order ratio is used to measure how efficiently a company's ordering system works.

Back 1

The number of times a customer contacts a company before placing an order, compared to the number of orders the company receives.

The contact-to-order ratio is used to measure how efficiently a company's ordering system works.

Front 2

"Consumer Resistance"

Sample sentence: In many countries there are consumer resistance to genetically modified foods.

Related phrases: to overcome/ease/break down consumer resistance.

Back 2

The

When people are unwilling to buy a particular product or service, or dislike an aspect of it.

Front 3

The shop floor

Back 3

[singular] Brit : the area where products are made in a factory

Front 4

"Credit Rating Agency" /"Credit Reference Agency" / Credit Bureau"

Back 4

An organization that keeps information about whether people have paid their debts and provide this information to banks or companies. The organization provides scores (credit ratings) for how likely companies and people are to pay their debts. In South Africa, if you apply for credit at a company, the company will first phone the Credit Bureau to confirm your credit rating.If you do not pay your debts, your name will be blacklisted at the Credit Bureau and this will make it impossible for you to get credit anywhere within the country.

Front 5

"Core competency"

Back 5

An important ability or strength that a company or a person has that makes them successful and gives them an advantage over competitors.

Front 6

"Trademark"

Back 6

If you have a unique name or symbol that you use for your products, you can apply to register it as a trademark. Once a trademark has been registered, other people cannot use it in connection with similar products.

Front 7

"Patent"

Back 7

If you design a new product, device, or method, for example a new medicine, you can apply for a patent. The patent gives you a limited period of time, usually 20 years, in which to sell the invention without other people copying it.

Front 8

"Copyright"

Back 8

If you produce an original piece of work such as a book or computer program, you own the copyright on it. This gives you the right to stop other people from copying the work without permission. The right is created automatically - you do not need to apply to the authorities.

Front 9

"Contact-to-order ratio"

Back 9

The number of times a customer contacts a company before placing an order, compared to the number of orders the company receives.The contact-to-order ratio is used to measure how efficiently a company's ordering system works.

Front 10

"Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect." [W. Clement Stone]

Back 10

"Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect." [W. Clement Stone]

Front 11

"Rank does not give privilege or power. It imposes responsibility." [Peter Drucker]

Back 11

"Rank does not give privilege or power. It imposes responsibility." [Peter Drucker]

Front 12

"Cross-merchandising" /"Cross-promotion" / "Cross-selling"

Back 12

The activity of displaying related products together in a store to encourage customers to buy several items instead of just one, e.g. the cross-merchandising of swimwear with sunglasses and sunscreen products.

Front 13

"Customer" / "Client" / "Consumer" / "Clientele"

Back 13

"Customer" is used when the things being sold is a standard product or service; "Client" is preferred when the thing being sold is specially prepared or designed, e.g. professional advice. It is now common for organizations providing public services, e.g. hospitals and bus companies, to refer to people who use their service as customers or clients rather than "patients" or "passengers" because the words present a more professional image."Consumer" is used to describe a member of the public who buys things rather than a customer or client of a particular company."Clientele" is used for all people who use a particular shop or store, restaurant or service.

Front 14

"There is only one boss. The customer. And he can fire everybody in the company, from the chairman all the way down, simply by spending his money somewhere else." [Sam Walton]

Back 14

"There is only one boss. The customer. And he can fire everybody in the company, from the chairman all the way down, simply by spending his money somewhere else." [Sam Walton]