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4 Cards in this Set
- Front
- Back
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Customer Relationship Management (CRM)
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a fundamental way of doing business that maximizes value as perceived by the customer through differentiated customer experiences and relationships that generate sustainable and profitable growth.
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Relationship marketing (RM)
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an understanding of customers' needs and wants through their lifecycle, and providing a range of products or services according to those needs and wants.
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Database marketing
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compiling, analyzing, and using data held about customers in order to create better tailored and better timed offers that will maximize customer value and loyalty.
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InTouch Categories
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Cons Demographics, Opt info, Promotion Response Data, Promotion history data, Survey responses.
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