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10 Cards in this Set

  • Front
  • Back
2 advantages of interviewing subject?
higher response rate
more diverse audience
scale that used pairs of adjectives that reflect opposite feelings
semantic differential scale
scale useful for measuring subjective phenomena
visual analogue scale
consists of several declarative statements expressing viewpoints
likert scale
2 instrument topics that are vulnerable to response set biasing?
psychological & social issues
a method of collecting data to describe, compare, or explain knowledge, attitudes, or behaviors.
survey
participants respond to questions
primarily used for naturalistic inquiry & for qualitative studies
self-report
question with 2 choice: yes or no
dichotomous
question that have mark all that apply
cafeteria questions
really have to answer the question, main focus is to get psychological view of person
forced-choice question