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5 Cards in this Set

  • Front
  • Back

Understanding international interaction is essential

Gupta & Govindarajan 2002

MNCs are primary shapers of the contemporary global economy

Dickens 2003

37 of the world's largest entities are MNCs

Legrain 2002

Individualism v collectivism


Masculinity v femininity


Uncertainty avoidance


Long term v short term orientation


Power distance

Hofestede 1980

Study of 17000 managers


Builds on hofestede's 5 cultural dimensions



How is culture related to organisational effectiveness

The globe 2000