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5 Cards in this Set

  • Front
  • Back
*Santa Clara County Vs Souther Pacific Railroad
1886

Implications of 14th amendment become a principle method for expanding power of the corporation

Railroad Corporation in Cali had a number of stipulation on their power-greater tax burdens and limits and requirements as a corporation

Cali sued railroads for saying they didnt want to cooperate with state laws and burdens

S. Ct determined corporation in function in a person, seperate from the people running the corporation and stock holders with investment
*Interstate Highway Act
1956

Relates to fast-fooding of America, make it easy for people to get on and get off

Be able to clear people out if there is a nuclear war=National defense rationale

Supported by asphalt, trucking, steel, and lumber industries, but it took funds away from public transportation

Cities go to hell because of super highways to move towards suburbanization


Growing uniformity of landscape
-suburbanization builds BOOM in economy

Highway system finished by 1970's
*Brands
Brands replace local shop keeps relation with consumer

we identify with brands (coke)

Advertising comes after established branding and gives avenue to speak directly to consumer

Instead of one line association, more of a brand essence than product themselves

Branding become common culture
*Synergy
businesses coming together to display brands

Originated at UT

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Export Processing Zone/EPZ
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