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10 Cards in this Set
- Front
- Back
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backward integration
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retailer does some of the distribution, wholesaling, & manufacturing
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forward integration
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designer has own retail store
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vertical integration
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when one company owns all; getting rid of middle man
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corporate social responsibility
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organization taking resp. for the impact of its activities on employees, customers, etc.
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intratype competition
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competition between the same type of retailers
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intertype competition
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competition between retailers that sell similar merchandise using different type of stores
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scrambled merchandise
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retailers offering merchandise that is not typically associated with their store
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retailing
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set of business activities that adds value to the products/services sold to consumers
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retailer
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links manufacturers to consumers
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supply chain
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set of firms that make and deliver goods and services to consumers
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