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4 Cards in this Set
- Front
- Back
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Advertising |
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. |
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Advertising Objective |
A specific communication task to be accomplished with a specific target audience during a specific period of time. |
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Advertising Budget |
The dollars and other resources allocated to a product or a company advertising program. |
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Advertising Strategy |
The strategy by which the company accomplished is advertising objectives. It consists of two major elements: creating advertising messages and selecting advertising media. |
