Csr Final

Front 1

Remember areas of trouble for civilisation

Back 1

-Oil / Food security
-Rising temperatures / Seas
-Water shortages
-Natural systems under stress

Front 2

Signs of decline

Back 2

-health challenges
-resource conflicts
-environmental refugees
-social divisions

Front 3

Areas of response to environmental problems (6)

Back 3

• Eradicating poverty and stabilizing population
• Restoring the earth
• Feeding eight billion well
• Designing cities for people
• Raising energy efficiency
• Turning to renewable energy

Front 4

Responses to food shortages (4)
-opportunities for (4)

Back 4

• Rethinking land productivity
• Rising water productivity
• Producing protein more efficiently
• Moving down the food chain
- Plant-based diets requises ¼ energy as red meat rich diets
- Shift consumers to more grain efficient forms of animal protein

o Opportunities for :
 Food Indsutry
 Retailers
 Seed Producers
 Banks

Front 5

define sustainable development
-definition
-integration of.. (3)
-managing change sets trade-offs between..

Back 5

o ”Sustainable Development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs"
• companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis
-increasingly aware that responsible behaviour leads to sustainable business success.
• managing change at company level in a socially responsible manner. This happens when a company seeks to set the trade-offs between the requirements and the needs of the various stakeholders into a balance, which is acceptable to all parties. If companies succeed in managing change in a socially responsible manner, this will have a positive impact at the macro-economic level.

Front 6

priority of company responsibilities / the hierarchy of CSR (4)
-risk reduction vs. opportunity creation

Back 6

o Economic
o Legal
o Ethical
o Discretionary

Front 7

revailing justifications for CSR (4)

Back 7

o Moral obligation
o Sustainability
o Licence to operate
o Reputation

Front 8

a firms stakeholders (4)

Back 8

• Organizational stakeholders
• Economic stakeholders
• Societal stakeholders
• Natural Environment

Front 9

stakeholder typologies (3)

Back 9

• Power
• Legitimacy
• Urgency

Front 10

Chapters of a strategic CSR agenda (7)

Back 10

• Human Rights
• Employees
• Environment
• Customer Relations
• Business Partner Relations
• Corporate Governance
• Public policies and local communities

Front 11

Prioritizing CSR issues for the firm..
-Questions for each chapter of CSR agenda? (4)

Back 11

o What are the sustainable development issues for the firm ?
o What are the relevant stakeholders for these issues ?
o Which processes of our value chain are impacted by the issues ?
o What is the contribution to intangible assets development ?

Front 12

sustainability challenges (5)
-examples?

Back 12

• Viewing compliance as opportunity
o To ensure compliance with norms becomes an opportunity for innovation
o Ex. GM, Chrysler and Ford and the California Air Resources Board’s fuel consumption and emissions standard in 2002
• Making value chains sustainable
o To increase efficiencies throughout the value chain (supply chains, operations, workplaces)
• Designing sustainable products and services
o To develop sustainable offerings or redesign existing ones to become eco-friendly
o Ex. Procter & Gamble detergent
• Developing new business models
o To find new ways of delivering and capturing value, which will change the basis of competition
o Ex. FedEx Kinko’s Office and Print Services
• Creating next-practice platforms
o To question through the sustaibability lens dominant logic behind business today
o Ex. Smart grid to optimize the energy use of computers, machinery, building, through meters , sensors ans applications

Front 13

draw diagram of strategic CSR model

Back 13

• Strategy (center) vs.:
o Environmental Factors and Stakeholders
o Competencies
o Corporate operations (Marketing, production, Finance, HR)
o Mission and Vision

Front 14

how do you implement a stakeholder perspective in social responsibility? (5)

Back 14

• Assessing corporate culture : Missions, values and norms
• Identifying stakeholders groups and issues :
o What are their needs, wants and desires ?
o Are they powerful and legitimate ?
• Assessing organisation’s commitment to social responsibility
• Identifying resources and determining urgency
• Gaining stakeholders feedback

Front 15

Sustainable Business development precursors and embedded constructs (4)

Back 15

• Environmental management
o Stewardship driven (stakeholders)
• Business integration
o Value driven
• Pollution Prevention
o Market driven
• Compliance driven
o Mandates, Laws and regulations

Front 16

7 main intangible assets

Back 16

o Customer capital
o Human capital
o Organizational capital
o Information system
o Knowledge capital
o Brands
o Partners capital

Front 17

how do you create intangible assets

Back 17

• The value of a company is made of 3 phases :
o Solid
o Liquid
o Gas
• The balance sheet shows Solid and Liquid
• The intangible capital is the gas
• The role of managers
o First: Create Gas
o Second: Transform gas into liquid (Cash)
• The CEO is a compressor !

Front 18

what does the firm do for its stakeholders?

Back 18

o Clients : quality, satisfaction, ethic
o Employees: Work conditions, decent wages , respect
o Suppliers : quality ; loyalty
o Environment: protection ; preventive actions
o Shareholders : governance; transparency

Front 19

what is the value of a firms' stakeholders?

Back 19

o Clients: fidelity; solvency; profitability
o Employees: fidelity; engagement; competencies
o Shareholders : maturity ; patience
o Suppliers : reliability; quality
o Environnement : human and natural resources of firm location