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7 Cards in this Set
- Front
- Back
Marketing |
the process of planning and executing the conception, pricing, promotion and distrubtion of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. |
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Marketing concept |
based on the belief that organizations should determine the needs and wants of target markets and deliver desired satisfaction more effectively and efficiently than competitors |
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4 Ps |
Product, Price, Promotion, Place |
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Describe procedures for developing plans for marketing |
1. Define the organizational mission |
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Describe strategies for evaluating a marketing process |
1. Problem Definition |
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Merchandising |
any practice that contributes to the sale of products or services to a consumer such as visual merchandising to stimulate interest and entice customers to make a purchase |
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Identify opportunities to enhance the public's knowledge of food and nutrition |
Gluten-free foods, nutrition labels, point of purchase nutrition education |