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38 Cards in this Set
- Front
- Back
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survey research |
research in which information is obtained from a sample of individuals through their response to questions about themselves or other comparisons of designs |
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attractive features of research |
versatility efficiency generalizability |
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versitility |
any topic |
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efficiency |
relatively quickly |
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maximum mailed survey |
10 pages |
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maximum in-person interviews |
1 hour |
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Omnibus survey |
survey that covers a range of topics of interest to different social sciences |
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split-ballot design |
unique questions or other modifications in a survey administered to randomly selected subsets of the total survey sample, so that more can be included in the entire survey or so that responses to different question versions can be compared |
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questionnaire |
the survey instrument containing the questions for a self-administered survey |
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interview schedule |
the survey instrument containing the questions asked by the interviewer for an in-person interview or phone survey |
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how to develop a good questionnaire
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maintain focus build on existing instruments consider translation |
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interpretive questions |
questions included in a questionnaire or interview scheduled to help explain answers to other important questions |
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reference period |
a time frame in which a survey question asks respondents to place a particular behavior |
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pitfalls to avoid |
avoid double negatives avoid double-barreled questions avoid disagreement/agreement |
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mutually exclusive responses |
response choices on a survey that do not overlap |
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exhaustive responses |
a variables attributes or values in which every case can be classified as having one attribute |
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fence sitters |
survey respondents who see themselves as being neutral on an issue and choose middle response offered |
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floater |
survey respondents who provide an opinion on a topic that does not include a don't know |
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filter questions |
a survey question used to identify a subset of respondents who then are asked other questions |
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skip patterns |
the unique combination of questions created in a survey by filter questions and contingent questions
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contingent question |
question that are asked of only a subset of survey repondents |
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idiosyncratic variation |
variation in responses to questions that is caused by individuals reactions to particular words or ideas in the question instead of by variation in the concept that the question is intended to measure |
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index |
a composite measure combining responses to multiple questions intended to measure the same valuable |
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scale |
a composite measure of one concept created from a series of two or more questions |
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reliability measures |
special statistics that help researchers decide whether responses are consistent |
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pretested |
when a questionnaire is taken by a small subsample of respondents to uncover any problem with the questions or response categories |
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cognitive interview |
a technique for evaluating questions in which researchers ask people test questions then probe with follow up questions to learn how they understood the questions and what their answers mean |
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cover letter |
the letter sent with a mailed questionnaire; explains purpose |
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cover letter includes |
credible personalized interesting responsible |
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types of survey designs |
web mailed group phone in-person mixed-mode |
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electronic survey |
web-based survey; sent and answered by computer |
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mailed survey |
self-administered; involving a mailed questionnaire |
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group-administered survey |
completed by individual in an assembled group |
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phone survey |
interviewers question respondents over the phone and then record their answers |
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computer assisted telephone interview |
telephone interviewe in which which questionnaire is programmed into a computer |
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computer interactive voice response |
IVR; software that uses a touch-tone telephone to interact with people |
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computer assisted personal interviewing |
CAPI; carries laptop with programmed interview questions |
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computer assisted self interviewing |
CASI; respondents interact with a computer through audio instructions |
