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25 Cards in this Set

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What are the characteristics of public opinion?
saliency, intensity, and stability
the degree to which it is important to a particular individual or group
saliency
how public opinion on issues change over time
stability
how strongly people feel about a particular issue
intensity
What are the best known polls in America?
Harris poll and Gallup poll
What influences public opinion? (5)
family, location, school, religious institutions, and mass media
What changes a person's political opinion as they grow up?
higher education and real-life experiences
stress that individuals should be responsible for their own well-being and should not rely on government assistance
conservative
What do conservatives believe in?
Oppose government interference in the private sector
Give some examples of conservative views
-oppose most federal regulations
-support laissez-faire economics
believe that the government should be used to remedy the social and economic injustices of the marketplace
liberal
What do liberals believe in?
tend to support government regulation of the economy
What are some example of liberal views.
-affirmative action
-strictly enforce separation of church and state
-pro-abortion
What political ideology makes up the largest portion of the American public?
moderate
Do Americans stick to their political ideology?
No. They are okay with voting outside of their political ideology.
Does America have a lot of ideological groups compared to other countries?
No. It actually has fewer
What are determining factors in ideological and political behavior? (5)
Race/ethnicity, religion, gender, income level, and region
What are the difference between ideology in race/ethnicity?
African/Hispanic - liberal
Cuban American - conservative
What are the difference between ideology in religion?
American Protestants- liberal
Catholics- social (conservative) politcal (liberal)
White Protestants - conservative
What are the difference between ideology in gender?
Women are more liberal than men
What are the differences in ideology in terms of income level?
Higher paid Americans are liberal about everything except social welfare
Lower paid Americans are the opposite
What are the differences in ideology in terms of region?
red states - conservative
blue states - liberal
What is the most important role the media plays?
setting public agenda
Does the media alter public opinion?
Media affects public opinion only when news coverage is extensive and the reviews are overwhemlmingly positive or negative
Are the news media biased?
Reports say they are not. The public as a whole responds better to objective news, therefore media tends to be unbiased.