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18 Cards in this Set
- Front
- Back
Fixed cost
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A cost which does not vary with output in the short-run (e.g. rent, insurance, etc).
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Variable cost
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A cost which varies with output in both the short and long-run (e.g. raw materials, direct labour, etc).
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Sunk cost
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A cost which is irrecoverable upon exiting the industry (e.g. advertising, R&D, etc).
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Total cost
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TC = TFC + TVC
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Average cost
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Cost per unit of output.
TC/Q |
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Marginal cost
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The addition to TC from producing one more unit of output.
change in TC/change in Q |
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Total Revenue
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The total income gained from selling the firm’s output.
TR = P-Q |
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Average revenue
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Revenue per unit of output.
TR/Q |
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Marginal revenue
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The addition to TR from selling one more unit of output.
change in TR/change in Q |
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Internal Economies of Scale
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Internal economies of scale can be defined as a fall in long-run average cost associated with an increase in output for an individual firm.
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External Economies of Scale
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Internal economies of scale occur when an individual firm expands, whereas external economies of scale have an impact on the entire industry and therefore lower the long-run average cost curve at each output level.
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Diseconomies of scale
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A rise in long-run average costs as output increases.
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Allocative efficiency
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Where society gets the optimum mix of goods and services in the highest possible quantities, at which point P = MC.
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Productive efficiency
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Any level of output at which LRAC is minimised; occurs where LRAC = LRMC.
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Dynamic efficiency
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Reinvestment of profits into R&D to promote faster rate of technological development that will reduce costs and produce better quality products for consumers. Often finance with supernormal profits (hence feasible when AR>AC)
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Minimum efficient scale
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The level of output at which LRAC stops falling (i.e. the smallest level of output at which the firm is productively efficient).
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Normal profit
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The minimum (accounting) profit which the entrepreneur needs to remain in long-term production (i.e. the opportunity cost of capital and enterprise). Occurs at the level of output where AR = AC.
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Supernormal profit
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Any profits in excess of normal profits. Occurs at any level of output where AR > AC
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