Corp Com

Front 1

Ron Culp

Back 1

Sears then Ketchum

Front 2

Leon Festinger

Back 2

social theory.. cog. disosnanace and social comparison

Front 3

Paul Garrett

Back 3

GM setup PR

Front 4

Elihu Katz

Back 4

Worked with Lazarsfled for research that developed 2 step flow model: used opinion leaders as important in Comm

Front 5

Harold Lasswell

Back 5

opinon are important from otehrs. ie voting behavior

Front 6

Otto Lerbinger

Back 6

setup 1st grad school 4 PR

Front 7

Arthur Page

Back 7

worked at ATT.. good morals and values. now society

Front 8

Herb Schmertz

Back 8

Pr Mobile Oil.
Corp Ads --> attack in NYT

Front 9

Bernays

Back 9

Father of PR
1st course and book -- crystalizing PR

Front 10

Burson

Back 10

Burson Marstellar

Front 11

Scott Cutlip

Back 11

With broome and Center. Said that since many ppl don’t know PR history, it makes us look bad. Comm goes back to antiquity … specialization is new.

Front 12

James Grunig

Back 12

there is no general public. and created the publics... many theories

Front 13

Paul Lazarsfeld

Back 13

Worked with Lazarsfled for research that developed 2 step flow model: used opinion leaders as important in Comm

Front 14

Walter Lippman

Back 14

Journalist --- active in political opinions and important in saying that the mass media has power to shape major opinions.

Front 15

Bill Margaritis

Back 15

PR fedex

Front 16

Nielsen

Back 16

Johnson and Johnson PR

Front 17

Claude Shannon

Back 17

Researched the uncertainty of information theory. co-authored with Warren Weaver,

Front 18

Lincoln Steffens

Back 18

Exposed corruption in politics

Front 19

Ida Tarbell

Back 19

Exposed oil Corruption

Front 20

Leonne Baxter

Back 20

1st successful woman in PR

Front 21

Edward M Block

Back 21

SVP Att -- advice is to understand business

Front 22

Carl Byoir

Back 22

Founded Carl Byoir & Associates. Also trained in the Creel Committee

Front 23

Steve Harris

Back 23

SVP GM

Front 24

Rex Harlow

Back 24

Known as “the father of public relations research.” Considered the first full-time public relations educator. Taught a PR course in the School of Education at Stanford University.

Front 25

Max McCombs

Back 25

with Shaw -- Agenda Setting Theory

Front 26

George Michaelis

Back 26

founded publicity bureau in Boston

Front 27

Donald Shaw

Back 27

With McCombs -- Agenda Setting Theory

Front 28

Upton Sinclair

Back 28

expose meat conditions

Front 29

Theordore Vail

Back 29

Corp exec at ATT who valued open COmm 4 company and publics

Front 30

List the five essential elements in Harold Lasswell’s famous paradigm describing the communication process.

Back 30

1. who (says)
2. What (to)
3. Whom (in)
4. What Channel
5. (with) What Effect

Front 31

List the six principles Arthur W. Page practiced as a means of implementing his philosophy of public relations management.

TPLMEC

teach poor little me every concept.

Back 31

1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct public relations as if the entire company depends on it
6. Realize a company’s true character is expressed by its people

Front 32

List the four major components of the Domino Theory of communication.

Back 32

Linkage between messages from an organization and direct, immediate impact on the knowledge, attitudes, and behaviors of publics.
• Message
• Knowledge
• Attitude
• Behavior

Front 33

Cognitive Dissonance:

Back 33

Suggests communications begins when a receiver seeks a message from a source.
Also says receivers seek only messages “consonant” with their attitudes. They do not seek out “dissonant” messages.

Front 34

Diffusion of innovations –

Back 34

Diffusion is the process by which an innovation (an idea or practice) is communicated through certain channels over time.

Front 35

Situational Theory:

Back 35

Defines publics in a manner which captures the dynamics of changing linkages between organizations and those involved or affected by them.

Front 36

Excellence Theory:

Back 36

Identified a number of characteristics of a PR function that theory suggested would increase organizational effectiveness.
Then correlated these characteristics with the value attributed to PR by the CEO.

Front 37

According to the PRWeek 2005 Corporate Survey, in what percentage of the respondents worked with companies where the chief communication officer reported to the Chairman, CEO or President?

Back 37

46%

Front 38

According to this same survey, what percentage of corporate public relations departments are responsible for their organization’s media relations? What about special events? What about Internal communication?

Back 38

Media relations: 87.3%
Special events: 64%
Internal commun – 58%

Front 39

Discuss and describe the significance of a “triggering event” in contemporary diffusion model theory.
Latent rediness behavior → traditionally it was all about awareness—interest and trial etc.

No behaviorally – beliefs and awareness can change interests.. ie a event.. 40th bday or OJ.

Back 39

Latent rediness behavior → traditionally it was all about awareness—interest and trial etc.

No behaviorally – beliefs and awareness can change interests.. ie a event.. 40th bday or OJ.

Front 40

Define identity, vision and image and describe how they contribute to corporate reputation.

Back 40

Reputation is the identity of the company, cohearance of the images the public perceives, and the alightment of an organization’s identity with the images helpd by its constituencies.

Identity: is the concrete, often visual, manifestation of its reality, including names, brands, symbols, self-presentations, corporate sponsorships, and, most significantly, a company’s vision.
Vision: is the source of inspiration for internal and external constituencies, fostering loyalty, and distinguishing the great companies from the mediocre ones. A company’s vision is supported by its core values that should transcend leadership and external circumstances.
Image: is the reflection of an organization’s identity. In other words, it is how each constituency views an organization. And, in all likelihood, each constituency – be it customers, the community at large, investors, employees, etc. – has a different image of the organization.

Front 41

Maril MacDonald,

Back 41

vice president of corporate communications with Navistar, worked with Horne to develop an effective internal communications strategy