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28 Cards in this Set
- Front
- Back
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What is communication theory? |
communication should connect minds or even souls, signals should be clear, communication overcomes all gaps |
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what are 4 objections to communication theory? |
too obvious, analysis is disabling, too confusing/strange/fuzzy, form vs. content |
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how does Phaedrus illustrate basic problems in communication? |
close personal relationships (love), effectiveness of persuasion (truth), power of new media (writing) |
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communication triangle |
speaker must know truth, audience, and how to artfully combine them |
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what are the 5 models of communication? |
transmission, telepathy, dialogue, mass communication, and ritual |
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describe transmission model |
bridges time and space, ex: telegraph, email, text messages |
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describe telepathy model |
mind-meld theory, Plato says if you're in love you share ideas without talking |
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describe dialogue model |
two interaction using words, turn-taking |
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describe mass communication model |
one-way flow, ex: concert, lecture, few to many - broadcasting many to few - protests & strikes small-scale non-dialogic - clothing/hairstyle |
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describe ritual model |
low message, high meaning. |
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SapirWhorf hypothesis |
speakers of different languages tend to think and behave differently depending on the language they use |
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what are the three types of signs and who coined the terms? |
icon, index, symbol. Pierce |
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what is an icon? |
imitates what it stands for, ex: maps, photos, diagrams |
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what is an index? |
points to what it stands for, ex: smoke, weathervane, animal tracks |
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symbol |
represents abstractly what they stand for, ex: 123, ABC, flag, names |
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what are the 3 main types of media? |
transmission (binds space), recording (binds time), logistical (organizes with time and space) |
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what are the three main types of writing systems? |
semasiographic, logographic, phonetic |
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what is semasiographic language? |
pictures and meaning but no words or sounds
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what is logographic language? |
symbols that sometimes give hints aboug words or sounds |
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what is phonetic language? |
symbols that directly represent words or sounds |
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lessons from domestication of fire |
protects against cold and darkness, scares predators away, creates a focus in group life, enhances communication and solidarity, and full of meaning but usually vague (candles) |
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what are the 4 components of comparing media and who made them up? |
swiftness, permanence of record, expressivness, diffusion. Cooley. |
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what are the five points of communication revolutions and who made them? |
delay, new media takes on old media, new media is attacked old media is cherished, consequences are far reaching and hard to predict, difficulty forcasting. Stephens. |
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what is Moore's Law? |
computer processing power doubles every 18-24 months, and their life expectancy is 18 months to two years bc they change so fast |
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what is mnemotechics |
techniques of memory - how to memorize or record things |
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what are paralinguistics? |
communication based on pitch, pace, breath, etc. |
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what are Saussure's principles? |
arbitrary nature of the sign, each language makes unique choices about how to divide up the world, languages are complex w/ lots of subtleties. |
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what are 6 lessons you can learn from the face? |
1. the most meaningful symbols are the hardest to interpret 2. facial expressions are universal AND particular 3. receivers are the creators of communication 4. small differences carry big meanings (microexpressions) 5. we can never see our own face, so we can never experience ourselves the way others do 6. you can't not communicate |
