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10 Cards in this Set
- Front
- Back
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Ethos |
appealing to the readers ethical values and the credability of the writer. - Value of relationships - Appeal to truth - Creation of a just society - Community responsibility - Duty of care |
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Pathos |
appealing to the readers emotion. - Emphatic statements - Emotive language - Direct appeal to the reader - Appeal to spurious authority - Disparagement of opposition words empathy, sympathy and pathetic are derived from this. |
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Logos |
persuading by logical reasoning. - Dispassionate language - Objective author stance - Citing of a relevant authority - Objective view of opposition - Qualified measured statements |
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Authoritative statement |
statements that are irrefutable in the context of the argument. |
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Conditional mood |
The conditional mood depends on something else to happen under certain conditions. As if, if, unless, as long as, even if, even though, on the condition that eg. The baby might cry if you pick him up. |
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Direct address of the reader |
directly addressing the reader using you, us, we etc. Draws the reader to identify with the writers position. |
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Emphasis |
- Punctuation - Overstatement - Understatement - Repetition for effect - Single words - Words or phrases at the beginning or end of successive clauses or statements e.g. thegrasslands of Africa and the grasslands of Taronga zoo ... - Repetitions and parallel constructions in threes (e.g. tricolon, lists) to build to a culmination. - Anecdote |
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Emphatic statements |
forcible statements. eg. it will never be the same. |
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Figurative language |
techniques of language that help construct an image in a readers mind. |
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Alitteration
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using words that start with the same letter in a sentence. eg. The wild and woolly walrus waits and wonders when we’ll walk by. |
