Consumer Psychology Uvic 333

Front 1

Hedonic Consumption

Back 1

multisensory, fantasy and emotional aspects of consumer interaction with products

Front 2

heptic senses

Back 2

refers to the sense of touch, the most basic sense

Front 3

psychophysics

Back 3

study of how the physical environment is integrated with our personal world

Front 4

Absolute threshold

Back 4

minimum amount of stimulation detected on a sensory channel

Front 5

Just Noticeable Difference

Back 5

Minimum noticeable difference between two stimuli

Front 6

Differential Threshold

Back 6

Also known as the jnd

Front 7

Perceptual selectivity

Back 7

Process which people screen and select stimuli competing for our attention

Front 8

Perceptual filters

Back 8

based on past experiences

Front 9

Perceptual vigilance

Back 9

become aware of stimulit that relates to our own needs

Front 10

Perceptual defense

Back 10

see what you want to see and ignore what you don't want to see

Front 11

Adaptation

Back 11

The degree to which consumers continue to notice a stimulus over time

Front 12

Brand perceptions

Back 12

Functional attributes + symbolic attributes

Front 13

Perceptual map

Back 13

Map of where brands are perceived in customer's minds

Front 14

Frequency marketing

Back 14

type of instrumental conditioning

Front 15

Observational learning

Back 15

watch others and note reinforcemennts

Front 16

Modelling

Back 16

imitation of other's behaviour

Front 17

Memory

Back 17

acquiring information and storing it over time so that it will be available when needed

Front 18

Motivation

Back 18

process that leads people to behave as they do

Front 19

Goal

Back 19

Consumer's desired end state

Front 20

Drive

Back 20

Degree of consumer arousal

Front 21

Motivational strength

Back 21

Degree of willingness to expend energy to reach a goal

Front 22

Drive theory

Back 22

Biological needs that produce unpleasant states of arousal

Front 23

Homeostasis

Back 23

A balanced state

Front 24

Expectancy theory

Back 24

Behaviour is pulled by expectations of achieving desirable outcomes

Front 25

Biogenics

Back 25

biological needs

Front 26

Psychogenics

Back 26

Need for status, power, affiliation

Front 27

Utilitarian Needs

Back 27

Need for tangible attributes of a product (mpg, calories)

Front 28

Hedonic

Back 28

Need for excitement, self-confidence, fantasy

Front 29

Need for Achievement

Back 29

values personal accomplishment

Front 30

Need for Achievement

Back 30

Need for relevant products to alleviate loneliness

Front 31

Need for power

Back 31

Need to control one's environment

Front 32

Need for uniqueness

Back 32

Need to assert one's individual identity

Front 33

Product involvement

Back 33

Consumer's level of interest in a product

Front 34

Vigilante marketing

Back 34

Fans film their own commercials to their favourite products

Front 35

Value

Back 35

Belief that one condition is preferable to another

Front 36

Core Value

Back 36

Values shared with a culture

Front 37

Enculturation

Back 37

Learning the beliefs and values of one's own culture

Front 38

Acculturation

Back 38

Learning the values system of another culture

Front 39

MECCAS

Back 39

Means End Chain Model

Front 40

Voluntary simplicity

Back 40

Once basic material needs are satisfied, additional income does not add to happiness

Front 41

Conscientious consumerism

Back 41

Consumer's focus on personal health merging with a growing interest in global health

Front 42

LOHAS

Back 42

Lifestyles of Health and Sustainability

Front 43

Carbon footprint

Back 43

Measures the impact of human activities on the environment

Front 44

Primary footprint

Back 44

Measure of direct emissions of CO2 from fossil fuels

Front 45

Secondary footprint

Back 45

Measure of indirect CO2 from products we consume

Front 46

Materialism

Back 46

Importance that people attach to possessions

Front 47

Non-materialism

Back 47

Valuation of possessions that form connections to others