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28 Cards in this Set
- Front
- Back
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Consumer buyer behavior |
The buying behavior of final consumers--individuals and households that buy goods and services for personal consumption |
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consumer market |
all the individuals and households that buy or acquire goods and services for personal consumption |
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culture |
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions |
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subculture |
a group of people with shared value systems based on common life experiences and situations |
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social class |
relatively permanent and ordered division in a society who members share similar values, interest, and behaviors |
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group |
two or more people who interact to accomplish individual or mutual goals |
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opinion leader |
a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others |
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reference groups |
face to face or indirect points of comparison or reference in forming a person's attitudes or behavior |
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online social marketing |
online social communities--blogs, social networking sites, or even virtual worlds--where people socialize or exchange information and opinions |
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lifestyle |
a person's pattern of living as expressed in his or her activities, interests, and opinions |
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personality |
the unique psychological characteristics that distinguish a person or group |
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motive (drive) |
a need that is sufficiently pressing to direct the person to seek satisfaction of the need |
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perception |
the process by which people select, organize, an interpret information to form a meaningful picture of the world |
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learning |
changes in an individual's behavior arising from experience |
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belief |
descriptive thought that a person holds about something |
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attitude |
a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea |
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complex buying behavior |
consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands |
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dissonance-reducing buying behavior |
consumer buying behavior in situations characterized by high involvement but few perceived difference among brands |
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habitual buying behavior |
consumer buying behavior in situations characterized by low-consumer involvement and few significantly perceived brand differences |
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variety-seeking buying behavior |
consumer buying behavior in situation characterized by low consumer involvement but significant perceived brand differences |
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need recognition |
the first stage of the buyer decision process, in which the consumer recognizes a problem or need |
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information search |
the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into an active information search |
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alternative evaluation |
the stage of the buyer decision process in which the consumer uses inf to evaluate alternative brands in the choice set |
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purchase decision |
the buyer's decision about which brand to purchase |
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postpurchase decison |
the stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase |
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cognitive dissonance |
buyer discomfort caused by postpurchase conflict |
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new product |
a good, service, or idea that is perceived by some potential customers as new |
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adoption process |
the mental process through which an individual passes from first hearing about an innovation to final adoption |
