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4 Cards in this Set
- Front
- Back
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What's the five stages of consumer buying decision? |
1. Problem recognition 2. Information search [internal + external] 3. Evaluation of alternatives 4. Purchase 5. Post-purchase evaluation |
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4 Personal factors that influence consumer buying decision |
1. Demographic 2. Situational 3. Level of involvement 4. Situational involvement |
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5 Psychological factors that influence consumer buying decision |
1. Perception 2. Motives 3. Ability/Knowledge 4. Attitude 5. Personality |
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4 Social factors that influence consumer buying decision |
1. Family influence 2. Reference groups 3. Social class 4. Cultural/ sub-cultural
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