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10 Cards in this Set
- Front
- Back
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products and services are deliberately defaced and mutilated
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anti consumption
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An Example Of shrinkage
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Consumer theft
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the identification of groups of consumers who are similar to one another in more than one way
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market segmentation
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electronic consumption increased consumer convenience
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virtual consumption
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the product helps to establish the users identity
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self concept attachment
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how individuals pr groups select, purchase, user or dispose of products, services, ideas, or experiences to satisfy their needs and desires
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consumer behavior
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repetitive shopping, often excessive, done as an antidote to tension, anxiety, depression or boredom
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compulsive consumption
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the product is part of the users daily routine
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interdependent relationship
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much of the consumers behavior resembles actions in a play
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role theory
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rules of conduct that guide actions in the marketplace
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marketing ethics
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