Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

10 Cards in this Set

  • Front
  • Back
products and services are deliberately defaced and mutilated
anti consumption
An Example Of shrinkage
Consumer theft
the identification of groups of consumers who are similar to one another in more than one way
market segmentation
electronic consumption increased consumer convenience
virtual consumption
the product helps to establish the users identity
self concept attachment
how individuals pr groups select, purchase, user or dispose of products, services, ideas, or experiences to satisfy their needs and desires
consumer behavior
repetitive shopping, often excessive, done as an antidote to tension, anxiety, depression or boredom
compulsive consumption
the product is part of the users daily routine
interdependent relationship
much of the consumers behavior resembles actions in a play
role theory
rules of conduct that guide actions in the marketplace
marketing ethics