Consumer Behaviour Ch 14

Front 1

culture

Back 1

a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality

Front 2

aspects of culture

Back 2

1. ecology

2. social structure

3. ideology

Front 3

values

Back 3

refer to shared beliefs shaped by individual, social, and cultural forces

Front 4

6 dimensions for scoring a country

Back 4

1. power distance

2. uncertainty avoidance

3. masculinity/femininity

4. individualism/collectivism

5. long-term orientation

6. indulgence versus restraint

Front 5

enacted norms

Back 5

explicitly decided upon (colours on stoplights)

Front 6

crescive norm definition

Back 6

embedded in a culture, and discovered only through interaction with other members of that culture

Front 7

types of crescive norms

Back 7

a custom (handed down generations)

a more (custom with strong moral overtone)

conventions (conduct of everyday life)

Front 8

food culture

Back 8

a pattern of food and beverage consumption that reflects the values of a social group

Front 9

Myths

Back 9

a story containing symbolic elements that expresses the shared emotions and ideals of a culture

Front 10

myth interrelated functions

Back 10

1. metaphysical

2. cosmological

3. sociological

4. psychological

Front 11

Binary opposition

Back 11

two opposing ends of some dimension are represented

Front 12

Monomyth

Back 12

a myth that is common to many cultures

Front 13

Ritual

Back 13

a set of symbolic behaviours that occur in a fixed sequence and that tend to be repeated periodically

Front 14

fortress brands

Back 14

items used to perform rituals

Front 15

types of rituals

Back 15

grooming

gift-giving

holiday

Front 16

Rites of Passage

Back 16

rituals we perform to mark a change in social status

Front 17

rite of passage phases

Back 17

1. separation (detach from current status)

2. liminality (b/w statuses)

3. aggregation(reentering society after complete)

Front 18

Sacred consumption

Back 18

involves objects and events that are set apart from normal activities and are treated with some degree of respect or awe

Front 19

profane consumption

Back 19

involves consumer objects and events that are ordinary, everyday objects and events that do not share the specialness of sacred ones

Front 20

Sacralization

Back 20

occurs when ordinary objects, events, and people take on sacred meaning to a culture or to specific groups within a culture

Front 21

Objectification

Back 21

occurs when sacred qualities are attributed to mundane items

Front 22

contamination

Back 22

objects associated with sacred events or people become sacred in their own right

Front 23

Collections

Back 23

think of museum (item sacralized as soon as it enters a collection)

Front 24

Collecting

Back 24

refers to the systematic acquisition of a particular object or set of objects

Front 25

Hoarding

Back 25

which is merely unsystematic collecting

Front 26

desacraliztion

Back 26

occurs when a sacred item or symbol is removed from its special place or is duplicated in mass quantities, becoming profane as a result

Front 27

symbol

Back 27

an object that represents something else

Front 28

etic perspective

Back 28

focuses on commonalities across cultures

Front 29

emic perspective

Back 29

focuses on variations within a culture

Front 30

cross-cultural analysis

Back 30

examining the degree to which consumers of two or more cultures are different or similar in terms of psychological, social, and cultural factors

Front 31

four major segments

Back 31

global citizens

global dreamers

antiglobals

global agnositics

Front 32

Creolization

Back 32

occurs when foreign influences integrate with local meanings