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5 Cards in this Set
- Front
- Back
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What is Consumer Behaviour?
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Dynamic interaction affect and cognition, behavior and the environment as the exchange aspect in life.
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Steps in the buyer decision process?
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NEED RECOGNTION
INFORMATION RESEARCH EVALUATE ALTERNATIVES PURCHASE DECISION POST PUSRCHASE |
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Factors affecting consumer bahavior?
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CULTURAL
SOCIAL PERSONAL PSYCHOLOGICAL |
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Factors influencing organziational buyers?
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ENVIRONMENTAL
ORGANIZATIONAL INTERPERSONAL INDIVIDUAL |
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Organizational buyer decision process?
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Problem Recognition
General Need Description Product specification Supplier research Proposal solicitation Supplier Selection Order-requirement specification Performance Review |
