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20 Cards in this Set
- Front
- Back
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Culture |
The accumulation of: Shared meanings; rituals; norms; traditions and habits among the members of a organisations or society. |
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Cultural categories |
Gender, Age, social class, professions, leisure, ethnicity |
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Aspects of culture |
Ecology, Social structure, Ideology |
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Ecology |
The wat in which a system is adapted to its habitat |
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Social structure |
The way in which orderly social life is maintained
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Ideology |
The mental characteristics of a people and the way in which they relate to their environment and social group |
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Myths |
Stories containing symbolic elements that expresses the shared emotions and ideals of a culture
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4 functions of myths
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1. Metaphysical - origions 2. Cosmological - all components, one picture 3. Sociological - social order 4. Psychological - personal conduct |
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Rituals
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A set of multiple, symbolic behaviour that occur in a fixed sequence and that tend to be repeated periodically |
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Sacred consumption |
Involves objects that are 'set apart' from normal activities and are treated with some degree of respect or awe. Sacred places and sacred people. |
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Profane consumption |
Involves consumer objects and events that are ordinary, everyday objects and events that not share the 'specialness' of sacred ones. |
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Culture and consumptions |
Culture is the lens through which people view products as your company Culture channels our values, attitudes, motives and goal directed behaviour as well as our personality Culture influences the overall priorities consumers attach to different activities and products Consumption choices cannot be understood without considering the cultural context in which they are made Determines the success or failure of specific products or services Determines the success or failure of marketing communications |
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Culture shock
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The u curve of cultural adaption |
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Consumer acculturaltion process |
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The W curve of reverse adaptation |
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Culture production system |
1. generating new symbols and products 2. managing the distribution of new symbols and/or products 3. communicating the new symbols with attributes |
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Continuous innovation |
a modification of an existing product |
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A discontinuous innovation |
creates major change in the way we live |
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Successful adoption - factors |
Compability - compatible with consumers lifestyle Trialability - if they can experiment prior to making a commitment Complexity - easier to understand than a competitors Relative advantage - provide a benefit than other products Observability - eye catching. recallable |
