Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
3 Cards in this Set
- Front
- Back
|
Brand Loyalty
|
A favourable attitude toward and consistent purchase of a single brand over time
|
|
|
Family lifecycle
|
The distinct phases that a family progresses through from the formation to retirement. Each phase bringing with it identifiable purchasing behaviours.
|
|
|
Lifestyle
|
A mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them
|
