Consumer Behavior Test 2 Set 4

Front 1

What are the types of memory?

Back 1

sensory memory, short-term memory, long term memory

Front 2

temporary storage of information received from the senses.
very brief
iconic (visual) vs. echoic (auditory)

Back 2

sensory memory

Front 3

memory that allows us to hold information in conscious thought while we process further
very limited
effortful to maintain

Back 3

short term memory

Front 4

vast
long lasting
episodic (autobiographical) -past experiences about ourselves vs. semantic -knowledge about the world that is detached from specific episodes.

Back 4

long term memory

Front 5

The "black box" approach to learning

Back 5

Behavioral Learning Principles

Front 6

Pavlov's dogs
a new stimulus (CS) starts to evoke the same type of response as an old stimulus (UCS) after being paired together over time.

Back 6

Classical Conditioning

Front 7

UCS, UCR, CS

Back 7

unconditioned stimulus, unconditioned response, conditioned stimulus

Front 8

Skinner's pigeons

increase responses that lead to pos. consequences, stop doing things that lead to neg. consequences

Back 8

operant conditioning

Front 9

get discount from Ed's every time

Back 9

a reinforcement schedule that is continuous

Front 10

get a discount sometimes, not others

Back 10

reinforcement schedule that is intermittent

Front 11

1. Model observed performing behavior
2. Model must be reinforced for behavior
3. Consumer performs behavior later
4. If consumer is reinforced, then behavior occurs again.

Back 11

basic steps of observational learning

Front 12

process of transferring info from short-term to long-term memory.

Back 12

encoding

Front 13

new info is integrated with existing knowledge in long-term memory and kept until needed

Back 13

storage

Front 14

desired info is accessed from long-term memory and brought back into short-term memory

Back 14

Retrieval

Front 15

What are the stages of memory?

Back 15

encoding, storage, Retrieval