Consumer Behavior Test 1 Set 4

Front 1

are natural groupings or categories of objects that reflect culture.
Time (work time, leisure time)
Space (home, office, safe/unsafe places)
Occasions (festive versus somber)
Gender, age, social class, ethnicity

Back 1

Cultural categories

Front 2

Consumers can develop their own individual meanings associated with products.
Consumption symbols can be used
To say something about the consumer as a member of a --------
To say something about the consumer as a unique individual

Back 2

group, individual

Front 3

The Emblematic Function
The Role Acquisition Function
The Connectedness Function
The Expressiveness Function

Back 3

product functions

Front 4

Moving from one role to another involves what three role acquisition phases

Back 4

Separation from the old role, Transition from one role to another, Incorporation

Front 5

Often involves disposing of products associated with the role we are leaving

Back 5

separation from old role

Front 6

Feedback from others, called ----------, tells us whether we are fulfilling the role correctly

Back 6

reflective evaluation

Front 7

When combined, the symbolic functions of products and consumption rituals help to define and maintain our --------t.

Back 7

self concept

Front 8

proposes that we evaluate brands in terms of their consistency with our individual identities.

Back 8

social identity theory

Front 9

are the separate, multiple identities that reflect our selfconcept. ex. student, worker, daughter.

Back 9

actual identity schemas

Front 10

our actual identity may be shaped by an ---------- ------- ------, a set of ideas about how the identity we seek would be realized in its ideal form.

Back 10

ideal identity schema

Front 11

consumers who think of themselves in terms of their own personal traits and attributes

Back 11

Independent self-construal

Front 12

consumers tend to reject brands more readily than interdependent consumers in order to distance themselves from groups with which they do not want to be associated.

Back 12

independent

Front 13

The Gestation Stage
The Presentation Stage
The Reformulation Stage

Back 13

Three Stages of Gift Giving

Front 14

—giving to help the recipient

—giving because the donor derives positive emotional pleasure from the act of giving

Back 14

Altruistic, Agnostic

Front 15

—giving because donors want the recipient to give them something in return

—giving because donors feel the situation or relationship demands it

Back 15

Instrumental, obligatory

Front 16

—giving to reduce guilt or alleviate hard feelings

—giving to “bother” the recipient

Back 16

Relationship mending, Antagonistic

Front 17

Knowing has to do with prior knowledge—both what we have encountered and

Back 17

how it relates to other knowledge.

Front 18

the set of associations linked to a concept

Back 18

schema

Front 19

schemas for people are also known as

Back 19

stereotypes

Front 20

When an item is the best representative example of others in its category, it is called a

Back 20

prototype

Front 21

----- can be described along different dimensions spreading activation

Back 21

associations

Front 22

reflects the meanings consumers generate from a communication, whether or not these meanings were intended by the sender.

Back 22

subjective comprehension

Front 23

category based knowledge suggests that ------ and quality are correlated. one of the consumer inferences

Back 23

price