Consumer Behavior Test 1 Set 1

Front 1

Reflects totality of consumer’s decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units (over time).

Back 1

consumer behavior

Front 2

4 domains of consumer behavior.

Back 2

Psychological core
Process of making decisions
The consumer culture
Consumer behavior outcomes

Front 3

we are exposed to how many advertising messages a day?

Back 3

1500

Front 4

Is the consumer motivated to focus on the decision?
Will the consumer have the opportunity to make an informed choice?
Does the consumer have the ability to distinguish one offering from another?

Back 4

Motivation Ability opportunity (MAO)

Front 5

refers to the typical or expected behaviors, norms, and ideas that characterize a group of people

Back 5

culture

Front 6

people whose values you share and whose opinion you value. they are perceived by us as similar to us.

Back 6

reference groups

Front 7

Marketing is the activity, set of institutions and processes for creating, -----------, delivering and exchanging offerings that have ----------for customers, clients, partners and society at large

Back 7

communicating, value

Front 8

in order to create value you need to understand what consumers value i.e. ----------

Back 8

motivation

Front 9

in order to communicate you should understand how individuals -----------

Back 9

process information

Front 10

can also apply when marketers develop advertising for Hispanics. This theory predicts that the more effort a source puts into communication with a growup by, for example, using role models and the native language, the greater the response by this group and the more positive their feelings.

Back 10

accommodation theory

Front 11

Individualism versus collectivism
Uncertainty avoidance
Masculinity versus femininity
Power distance

Back 11

4 Dimensions of Culture (Hofstede)

Front 12

Occupation
Education
Income
Wealth

Back 12

variables of socioeconomic staus.

Front 13

the greatest determinant of class standing is -------- and --------

Back 13

occupation, education

Front 14

A description of consumers on the basis of their psychological and behavioral characteristics.”

Back 14

psychographics

Front 15

psychographics is measured with consumer's ---- ----- -------

Back 15

values, personality, and lifestyles

Front 16

consists of the distinctive patterns of behaviors, tendencies, qualities, or personal dispositions that make one individual different from another and lead to a consisten response to environmental stimuli.

Back 16

personality

Front 17

in the theory of work adjustment The environment and the individual must continue to meet each other's requirements for the interaction to be maintained. The degree to which the requirements of both are met may be called --------.

Back 17

correspondence

Front 18

The extent to which needs/interests/values match reinforcements/rewards
i.e. getting what you want

Back 18

Satisfaction

Front 19

The extent to which abilities match ability requirements i.e. performance
i.e. being in the zone (Flow)

Back 19

satisfactoriness