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4 Cards in this Set
- Front
- Back
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Consumption Process
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1. Want
2. Need 3. Exchange 4. Cost and Benefits 5. Reaction 6. Value |
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Wants vs. Needs
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-a want is simply a specific desire that spells out a way a consumer can go about a addressing a recognized need
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Consumer Behavior and Closely Related Disciplines
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1. economics
2. psychology 3. anthropology 4. social psychology |
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Touchpoints
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-direct contacts between the firm and the customer
-ex. phone, email, face to face |
