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20 Cards in this Set
- Front
- Back
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Define Consumer Behavior
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Process individuals and groups go through to select, purchase, or use goods, services, ideas, or experiences to satisfy their needs and desires for individual and household purposes.
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What are the five steps to the decision-making process for consumers
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1:Problem Recognition-What is the problem.
2:Information Search: Where will I search? 3:Evaluation of Alternatives-What is my criteria? 4:Product Choice-Where do I get it? 5: Post purchase Evaluation-What did I like/Dislike? |
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What is the difference between Extended Problem Solving (EPS) vs. Habitual Decision Making (HDM)
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EPS's have high involvment, high risk, plenty of information, and require lots of effort. Like buying a car. HDM has low involvment, low risk, normally not expensive, and require little effort. Like bread.
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What are some examples of common sources of consumer information?
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Knowledge, friends, advertising, web sites, stores/salespeople, and personal experiences.
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People may make choices based on heuristics. What are heuristics.
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rules of thumb. Brand loyalty, country of origin, and liking.
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What are some influences on decision making?
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Internal Influences: Motivation Perception Learning...
Social influences: Culture, social class Situational influences: physical environment and time |
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What is perception
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Process of giving meaning to stimuli
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What are perceptual screens?
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exposure, attention, interpretation, and retention
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What is motivation
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an internal state that drives us to satisfy needs
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What is included in Maslows Hierarchy of needs
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Self-actualization
Ego Belonging Safety Physiological |
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What is learning?
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a change in behavior caused by information or experiences.
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Cognitive Learning?
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the acquisition of knowledge and skills by mental and cognitive processes.
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Behavior learning?
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the acquisition of knowledge and skills through experiences and real-life events.
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Attitudes?
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A lasting evaluation of a person, object or issue.
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What are the three components of attitudes?
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affect, cognition, and behavior
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What is involved with personality?
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self-confidence, sociability, materialism, need for cognition, innovativeness.
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What are some common age groups?
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children
tweens teens young adults middle-aged elderly |
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Family Life Cycle
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Stages through which family members pass as they grow older. Purchases depend on our current position in the family cycle.
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Autonomic family decision making
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partners come to independent decisions
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Husband dominant decision making
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Husband makes majority of decisions.
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