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10 Cards in this Set
- Front
- Back
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reference group |
individuals who havesignificant relevance for a consumer andwho have an impact on the consumer'sevaluations, aspirations, and behavior |
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group influence |
ways in which groupmembers influence attitudes, behaviors,and opinions of others within the group |
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ingroup |
a group that a person identifieswith as a member |
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outgroup |
a group with which a persondoes not identify |
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primary group |
group that includesmembers who have frequent, directcontact with one another |
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secondary group |
group to which aconsumer belongs, with less frequentcontact and weaker influence than thatfound in a primary group |
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brand community |
group of consumerswho develop relationships based onshared interests or product usage |
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formal group |
group in which aconsumer formally becomes a member |
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informal group |
group that has nomembership or application requirementsand that may have no code of conduct |
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aspirational group |
group in which aconsumer desires to become a member |
