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25 Cards in this Set
- Front
- Back
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__________: is the distinctive patterns of behavior, including thoughts, and emotions, that characterize each individual's adaptation to the situations of his or her life."
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Personality
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___________: the totality of the individual's thoughts and feelings having reference to himself as an object.
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Self Concept
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______: the attempt to measure the life-styles of consumers
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Psychographic analysis
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Personality has four essential characteristics
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1. Behavior must show consistency over time.
2.Behavior should sitinguish the person from others 3.Personality characteristics are not rigidly connected to specific types of behavior 4.Personality variables often moderate the effects of other variable on behavior. |
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______ represents physiological drives
_______ acts to curb the appetities of the id _______ is the consience or "voice within" |
Id
Ego Superego |
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______: sexual energy that can be released by phallic and ovarian symbols
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Libido
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_______: a characteristic in which one person differs from another in a relatively permanent and consistent way
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Trait
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Eight proposed Elemental Traits
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Openess to experience
Conscientiousness Extroversion Agreeableness Narotic ( emotional stability) Material resources Arousal Pbody resources |
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coupon proness
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surface trait
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value consciousness
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situational trait
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tolerance for ambuiguity ( how comfortable someone is with new situations and products)
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compound trait
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need for cognition
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elemental trait
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separteness-connectness
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compound trait
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need for arousal
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elemental trait
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materialism
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elemental trait
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______: a chronic, repetitive purhcasing that becomes a primary response to negative feelings
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Compulsive Buying
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_________: views consumers as living in a symbolic envronment and how people interpret these symbols determines the meanings derived.
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Symbolic Interactionism
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________: is the quantitiative investigation of consumer's life-styles, personality, and demographic characteristics
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Psychographics
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________questions consumer to indiciate what they do, what they buy, and how they spend their time
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Activity Questions
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______ questions focus on what the consumers' preferences and priorites are
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Interest Questions
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________questions ask for consumers' views and feelings on such things as world, local, moral, economic, and social affairs
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Opinion questions
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________: is based upon motivational and developmental psychological theories particularaly Maslow's hierarchy of needs
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VALS
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_____: was developed specifically to measure consumer buying patterns
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VALS 2
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_____: was developed to correct some problems with VALS, it's goal is to assess the dominant values of a person
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LOV
list of values |
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9 values of the LOV scale
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- sense of belonging
-being well-respected -security -fun and enjoyment -warm relationships with others -self-fulfillment -excitment -sense of accomplishment -self-respect |
