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16 Cards in this Set
- Front
- Back
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Consumer society |
More and more of our personal identities and the relationships between people are mediated through consumption |
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Consumer culture |
Consumer culture is characterized by it |
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Consumption... |
Goes far beyond solving practical and utalitiarian problems |
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Cultural meaning |
Consumer culture has become a reality when consumption becomes more a matter of ... than a matter of utility |
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Consumption is first a way of... |
Creating meaningful lives in the context of personal identity and social relationships. |
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Consumption branding and marketing... |
Have become some of the prome reflectors of cultural values, norms, and social roles |
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Economy and cultures of consumption... |
Are closely intertwined |
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Experience economy |
It provides not only goods and services but complete staged events or experiences |
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Postmodernism |
Involves processes of social change in an era where the "grand truths" of modernism (scientific knowledge etc.) are no longer taken for granted |
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Postmodernism includes the following social processes |
- Fragmentation - Dedifferentiation - Hyperreality - Chronology - Pastiche - Anti-foundamentalism |
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Westernalizaton/Americanization |
Entertainment, vehicles and items are sometimes linked to this world
Some people are alarmed by this and want to return to local products and customs. |
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The politics of consumption |
- Ethical consumer - Emic perspective - Global marketing |
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Ethical cosumer |
Attempt to influence companies to care for the natural as well as the human environment, adding issues such as human rights |
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Ethical consumers believe that... |
the same universal messages will be appreciated by people in many cultures |
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Emic perspective |
Individual cultures are too unique to allow such standarization, and marketers should adapt their approaches to be consistent with local values and practives |
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Global marketing |
Mixed success. It is more likely to work if these messages appeal to basic values and/or target markets consist of consumers who are more internationally oriented. |
