Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
24 Cards in this Set
- Front
- Back
|
Special Possesions
|
pets, memory-laden objects, achievement symbols, and collections
|
|
|
Symbolic Value
|
Possessions may be special in part because they fulfill the emblematic, role adoption, connectedness, and expressiveness functions
|
|
|
Mood-altering properties
|
Possessions may be special because they have mood altering properties
|
|
|
Instrumental importance
|
Possessions may be special because they are extremely useful. A consumer who describes her cell phone or computer as special because she uses it constantly to get things done throughout the day is referring to this possession’s instrumental value
|
|
|
Consumer characteristics that affect what is special
|
social class, gender, and age
|
|
|
Possession rituals
|
occurs in the acquisition state. Enable the consumer to claim personal possession of new goods.
|
|
|
Grooming rituals
|
occurs in the consumption state. Brings out or maintain the best in special products
|
|
|
Divestment rituals
|
wiping away all traces of personal meaning
|
|
|
Sacred entities
|
people, places, or things that are set apart, revered, worshiped, and treated with great respect
|
|
|
Profane things
|
things that are ordinary and hence have no special power. Often distinguished from sacred ones by the fact that they are used for more mundane purposes.
|
|
|
Gestation stage
|
we consider what to give the recipient
|
|
|
Presentation stage
|
occurs with the actual giving of the gift. Includes ceremony, timing & surprise, attention to the recipient, recipient’s reaction
|
|
|
Reformulation stage
|
reevaluate the relationship based on the gift-giving experience. Includes relationship bonding reciprocation
|
|
|
Actual identity schemas
|
student, worker, daughter, and son. May be driven at least in part by the roles we fulfill
|
|
|
Ideal identity schema
|
a set of ideas about how the identity we seek would be realized in it’s ideal form
|
|
|
Self Image Theory
|
Individuals have multiple selves. They include the actual, ideal, social, and ideal social
|
|
|
Extended Self
|
We are what we use/own. The levels include individual (personal possessions) family (residence), community, and groups
|
|
|
Products extend the self by
|
Allowing the individual to do things that would otherwise be difficult, make a person feel better, confer status or rank, bestowing feelings of immorality, endowing with magical powers
|
|
|
Cultural categories
|
time space, and occasions
|
|
|
Cultural principles
|
ideas or values that specify how aspects of our culture are organized and how they should be perceived or evaluated.
|
|
|
Emblematic function
|
products that symbolize our membership in various social groups. Includes geographic, ethnic, social class, gender, and reference group emblems
|
|
|
Role Acquisition Function
|
Offerings that help us feel more comfortable in new roles
|
|
|
Connectedness function
|
express our membership in a group and serve as symbols of personal connections to significant people, events, or experiences in our lives.
|
|
|
Expressiveness Function
|
reflects how unique we are, not how we relate to other people
|
