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15 Cards in this Set
- Front
- Back
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What is imitation?
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Behavior change
ZERO pressure |
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What is conformity?
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Behavior change in response to real or imagined social pressure;
to adhere to existing social norms |
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What are the 2 major studies on conformity?
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1. Sherif's Autokinetic studies ("moving" dot)
2. Asch's Studies on Line Judgment (comparing line length) |
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What are the 4 determinants of conformity?
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1. nature of the task
2. cohesiveness 3. group size 4. social support |
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How can someone resist conformity?
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Need to maintain individuality
Personal control |
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What is compliance?
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Behavior change in response to an explicit or implicit request
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Name 4 compliance techniques.
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1. ingratiation
2. foot-in-the-door 3. low-ball 4. door-in-the-face |
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What are the 3 determinants of compliance?
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1. positive mood
2. reciprocity/ expectation of a favor exchange 3. giving reasons |
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What is obedience?
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Behavior change in response to a demand or order; the individual complies
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What was Milgram's study?
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Subjects increased the voltage for wrong answers to "shock" a confederate
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What was the significance of Milgram's study?
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People would be obedient no matter what under the pressure of authority
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What are the 4 determinants of obedience?
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1. responsibility
2. symbols of authority 3. escalation of nature of request 4. pace of events |
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How can someone resist the pressure to be obedient?
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Reminder of responsibility
Level of inappropriateness Question someone's expertise |
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Define social norm.
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rules or guideline and a group or culture about what behaviors are appropriate and inappropriate in various situations
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State the difference between an explicit social norm and an implicit social norm.
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Explicit norms are clear-cut, written rules; implicit social norms are not spoken or written
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