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8 Cards in this Set
- Front
- Back
- 3rd side (hint)
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What are the types of conformity? |
Compliance Identification Internationalisation |
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What are the explanations of conformity? |
Informational social influence (ISI) Normative social influence (NSI) |
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Define compliance, identification and internalistation (agreement, what for, example) |
Compliance - agree publicly but not privately, to gain approval and desire to fit in, weak and temporary, eg. claim to support team but may actually have no interest in it Identification - public and private but temporary, to gain group acceptance, eg. social norms = leaving army not army behaviour Internalisation - public and private acceptance, adopt majority group belief, eg. religious belief |
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Explain ISI and NSI |
ISI - a motivational force to look to others for guidance in order to be correct, eg. watch films and ask what think and adopt their thoughts, Jenness (1932) looked for guidance in group. NSI - a motivational force to be liked and acceptance by a group, eg. Asch (1955) conform to incorrect answers "I didn't want to look stupid" |
Deutsch and Gerard (1955) |
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Variables affecting conformity and their examples |
Situational variables - environment affect yielding to group pressures = Size if group = Unanimity = Task difficulty Individual variables - personal characteristics affect yielding to group pressures = Gender = Mood = Culture |
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Define cognitive dissonance |
An unpleasant feeling of anxiety created by simultaneously holding two contradictory ideas. Festinger = conform to reduce stress |
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Key conformity studies, dates, about |
Arthur Jenness (1932) jar Solomon Asch (1955) stimulus cards Lazio Mori and Miho Arai (2010) Asch's paradigm Philip Zimbardo (1973) prison stimualtion |
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What type of conformity are social roles in? |
Identification Each situation has oen social norms |
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