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8 Cards in this Set
- Front
- Back
Initial public stock offering (IPO)
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Also known as "going public." The first time a firm sells stock to the public
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Pure play
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A firm that focuses on a specific product, service or business model. An internet pure play is a firm hat only operates through the internet channel (ie , with no physical stores or catalogs).
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long tail
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In this context, refers to an extremely large selection of content or products. The long tail is a phenomenon whereby firms can make money by offering a near-limitless selection.
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collaborative filtering
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A classification of software that monitors
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crowdsourcing
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the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call.
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atoms to bits
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The idea that many media products are sold in containers (physical products, or atoms) for bits (the ones and zeros that make up a video file, song, or layout of a book). Ad the internet offers fast wireless delivery to TVs, music players, book readers, and other devices, the "atoms" of the container aren't necessary. Physical inventory is eliminated, offering great cost savings.
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windowing
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Industry practice whereby content (usually a motion picture ) is available to a given distribution channel for a specified time period or "window," usually under a different revenue model (eg. ticket sale, purchase, license fee)
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coopetition
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When firms find themselves in situations where they are both competitors and collaborators, or "frenemies." Technology is increasingly redefining products, pushing the boundaries of delivery channels, and creating situations where firms often find themselves in these collaborative/rival relationships.
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