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22 Cards in this Set
- Front
- Back
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Harris and Goode, 2004 |
Consumers feel greater risk is online communities |
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Martinez-Lopez et al, 2016 |
Online communities reinforce offline communities and make consumer more loyal |
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Muniz and O'Guinn, 2001 |
Brand communities definition |
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Muniz and O'Guinn, 2001 |
Brand communities share: shared consciousness, rituals, traditions |
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Warnaby and Davies, 1997 |
Servuction model as a conceptual framework for elements of a place product |
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Brown, 1992 |
Line between city centres with personalities and sterile shopping centres becoming blurred |
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Ashworth and Voogd, 1990 |
Places are multi-sold, historic city is also sold as a shopping city and a residential city |
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Ashworth and Voogd, 1990 |
Customers are attracted to places because of the provision of additional facilities and thus form their own place product |
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Sleipen, 1988 |
Breaks place product down into nuclear product and contributory elements to combat diffuse nature |
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Ashworth and Voogd, 1990 |
Place product may be diffuse, complex and vaguely defined |
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Cova and Cova, 2002 |
Value based communities, labelled in how they dress, what they buy/do, where they gather |
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Warnaby, 2009 |
Reinforces complexity through city servuction model |
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Bennet, 1999 |
Neo-tribes are fluid memberships and constantly shifting music preferences |
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Maffeson, 1996 |
Tribes are no longer about social class but shared interests/outlooks |
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Emerson, 1976 |
Social exchange theory |
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Gummerson, 2006 |
Networks are the basis for life, so cities and organisations |
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Bagozzi and Dholakia, 2006 |
Consumers use brand communities to fulfil hedonic needs |
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Tuten and Solomon, 2015 |
Line between editorial and consumer content has become blurred |
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Hetherington, 1998 |
Consumers choose meaning and derive it from feelings in am empathetic emotional state found in tribes |
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Slater, 2000 |
Effect of coca cola broad community on marketing strategy |
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Hospers, 2014 |
Places have become so homogenous that there is a new focus on 'soft' location factors |
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Azarya, 1996 |
Communities may be geographically disperse but enables by technology |
