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11 Cards in this Set
- Front
- Back
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For, or against something or someone
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Attitudes
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Confidence or conviction in something or someone
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Belief
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Perception of worth and goodness of something or someone
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Value
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Criteria for selecting topic
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Worthwhile
Appropriate Culturally sensitive |
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The system of topics
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Topoi
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Limiting topics
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Topoi
Tree diagrams Search directories |
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Finding topics
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Brainstorming
Surveys Topic lists News items |
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Analyzing sociology of the audience
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Cultural factors
Age Gender Religion |
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General research principles
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Examine what you know
Begin with a general overview Consult increasingly specific resources |
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Analyzing the psychology of your audience
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How willing
How favorable How knowledgeable |
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Analyzing your audience during speech
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Ask "what if" questions
Focus on listeners as message senders Address audience responses directly |
