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8 Cards in this Set
- Front
- Back
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Anticipate selective exposure
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Listeners seek consistent info.
Listeners avoid inconsistent info. |
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Ask for reasonable amounts of change
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Foot in the door technique
Door in the face technique |
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Logos
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Logical appeals
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Pathos
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Motivational appeals
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Ethos
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Credibility appeals
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Examples of logos(fallicies)
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Anecdotal evidence
Straw man Appeal to tradition Bandwagon Testimonial Transfer Plain folks Card stacking Thin entering wedge Agenda setting |
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Examples of pathos
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Physiological needs
Safety needs Belonging and love needs Self esteem needs Self actualization needs |
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Examples of ethos (repuatation and appearance)
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Character
Charisma Competence |
